Creativity in Business The basic guide for generating and selecting ideas Many people see creativity & innovation as the driving force for change, growth and prosperity for society, education and business. This book will help you to to understand the basics of creativity and how you can come up with many ideas and how to select the right ones for your situation. What you will learn In this book we outline the 4 step creativity process: - asking the right questions - generate many ideas - s...

In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world.Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original

The Web is a powerful “money button” that can connect you with vast networks of customers, solidify your business image, and create continual growth. The key is in knowing how to install that button effectively. In an era of blogging, social networking, message boards, and web sites for every subject under the sun, it’s difficult to figure out which internet tools are the ones that will make your virtual register go “KaChing!” It’s also important to create an overall strategy with these to...

Learn time-tested, research-proven practices that generate creativity and innovation, helping you and/or your organization get a leg-up on the competition.Creativity is not random. There are reproducible tools and tactics that can help you think smarter and more creatively. Doug Hall and David Wecker work with executives, entrepreneurs, kids, teachers—and everyone who hungers for more wisdom, creativity, and personal growth—to invent ideas for solving problems 52 w...

A definitive guide to growing your small business through "Engagement Marketing"As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media—and its nimble partner, mobile technology—it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for an...

Ever wonder where big, breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss?Contrary to popular belief, innovation is not some mystical art that's forbidden to mere mortals. The Four Lenses of Innovation thoroughly debunks this pervasive myth by delivering what we've long been hoping for: the news that innovation is systematic, it's methodical, and we can all achieve it.

Create Business and Generate Profits inNew Markets through Innovation!“The best account I have read about how companies can enable and support internal entrepreneurs to achieve innovation-led growth.”Philip Kotler, S.C. Johnson & Son Professor of International Marketing, Kellogg School of Management“An essential resource for both private and public sector leaders seeking to align new business creation with an organization’s mission a...

Ageless Entrepreneur offers a new perspective on the barriers to entry that young people face today in starting their careers as well as valuable insights into the possibilities for seniors, who all too often are being forced out of the work force when they can least afford it.Entrepreneurial guru Sam Macleod leads an improbable group of would be entrepreneurs into new challenges and unexpected alliances that revitalize their future. Spearheading the group is Sam’s boyhood...

Originally published in 1967, the modest and plainly descriptive title of Development Projects Observed is deceptive. Today, it is recognized as the ultimate volume of Hirschman's groundbreaking trilogy on development, and as the bridge to the broader social science themes of his subsequent writings. Though among his lesser-known works, this unassuming tome is one of his most influential.It is in this book that Hirschman first shared his now famous ""Principle of the Hiding...

Maximize employee performance with this updated edition of the classic bestsellerIn Bringing Out the Best in People: How to Apply the Astonishing Power of Positive Reinforcement, renowned thought leader and internationally recognized workplace expert Aubrey Daniels takes a look at today’s rapidly changing work environment, providing a timely update to his seminal book on performance management.As one of the foremost speakers and writers in...

As the United Nation adopted Entrepreneurship for development on December 8, 2012, Churches and states around the world cannot seem to agree how to get involved in socioeconomic development and entrepreneurship, a subject certainly bears examination.Using a qualitative approach, religious scholar, psychologist and researcher, Dr. Richard Corker-Caulker outlines the theories that have justified various social programs. He analyzes, interprets, and explains how church and state have r...

A powerful new kind of competitive advantage is now possible thanks to technological and social disruptions that are already occurring. These disruptions revolutionize how companies can partner to create new growth. The Reciprocity Advantage shares a model for creating that growth: define your right-of-way (the underutilized resources you already own that you can share with others), partner to do what you can’t do alone, experiment to learn, and scale the new business at low risk. Reciproc...