Not so long ago religion was a personal matter that was seldom discussed in public. No longer. Today religion is everywhere, from books to movies to television to the internet-to say nothing about politics. Now religion is marketed and advertised like any other product or service. How did this happen? And what does it mean for religion and for our culture?Just as we shop for goods and services, we shop for church. A couple of generations ago Americans remained in t...

"If you ask men if they spend any time hiding, they usually look at you as if you're nuts. 'What, me hide?' But if you ask women whether men hide, they immediately know what you mean."—from Where Men HideWhere Men Hide is a spirited tour of the dark and often dirty places men go to find comfort, camaraderie, relaxation, and escape. Ken Ross's striking photographs and James Twitchell's lively analysis trace the evolution of these virtual caves, and question why the...

Branding, says James Twitchell, is nothing more than commercial storytelling; brands are the stories that are associated with products. (For example, the special taste of Evian, says Twitchell, is in the brand, not the water.) Branding has become so successful, so ubiquitous that even institutions that we thought were above branding, antithetical to branding, have succumbed. Such cultural institutions as religion, higher education, and the art world have learned t...

In Winnebago Nation, popular critic James B. Twitchell takes a light-hearted look at the culture and industry behind the yearning to spend the night in one's car. For the young the roadtrip is a coming-of-age ceremony; for those later in life it is the realization of a lifelong desire to be spontaneous, nomadic, and free. Informed by his own experiences on the road, Twitchell recounts the RV's origins and evolution over the twentieth century; its rise, fall, and rebirth as a cultu...

As a boy, James Twitchell heard stories about his ancestors in Louisiana and even played with his great-grandfather's Civil War sword, but he never appreciated the state and the events that influenced a pivotal chapter in his family history. His great-grandfather, Marshall Harvey Twitchell, a carpetbagger from Vermont, had settled in upstate Louisiana during Reconstruction, married a local girl, and encountered much success until a fateful day in August 1874. The dramatic story of the elde...

In his Preface to The Living Dead: A Study of the Vampire in Romantic Literature, James Twitchell writes that he is not interested in the current generation of vampires, which he finds "rude, boring and hopelessly adolescent. However, they have not always been this way. In fact, a century ago they were often quite sophisticated, used by artists varied as Blake, Poe, Coleridge, the Brontes, Shelley, and Keats, to explain aspects of interpersonal relations. However vulgar the vampir...

A simpler life. In a shadow cast by the jarring beginning of the new millennium, simplicity has an undeniable appeal. Global conflicts, domestic security concerns, and a stalling economy can make keeping up with the Joneses feel like, at best, a misguided luxury. Now is not a time for excess; it is a time, it would seem, to focus on "what really matters." Thus the appeal of voluntary simplicity, a notion that combines the freedom of modernity with certain comforts and virtues of the past.

Economic downturns and terrorist attacks notwithstanding, America's love affair with luxury continues unabated. Over the last several years, luxury spending in the United States has been growing four times faster than overall spending. It has been characterized by political leaders as vital to the health of the American economy as a whole, even as an act of patriotism. Accordingly, indices of consumer confidence and purchasing seem unaffected by recession. This necessary consumption of unn...

Economic downturns and terrorist attacks notwithstanding, America's love affair with luxury continues unabated. Over the last several years, luxury spending in the United States has been growing four times faster than overall spending. It has been characterized by political leaders as vital to the health of the American economy as a whole, even as an act of patriotism. Accordingly, indices of consumer confidence and purchasing seem unaffected by recession. This necessary consumption of unn...

In Winnebago Nation, popular critic James B. Twitchell takes a light-hearted look at the culture and industry behind the yearning to spend the night in one's car. For the young the roadtrip is a coming-of-age ceremony; for those later in life it is the realization of a lifelong desire to be spontaneous, nomadic, and free. Informed by his own experiences on the road, Twitchell recounts the RV's origins and evolution over the twentieth century; its rise, fall, and rebirth as a cultu...

When Voluntary Simplicity was first published in 1981, it quickly became recognized as a powerful and visionary work in the emerging dialogue over sustainable ways of living. Nearly three decades later, as the planet's environmental stresses become more urgent than ever, Duane Elgin has revised and updated his revolutionary book.Voluntary Simplicity is not about living in poverty; it is about living with balance. This book illuminates the pattern of changes that a...

Includes more than 100 recipes and spells, a guide to kitchen witchery, an appendix of herbs, and tons of practical advice on how to bring happiness and magic into your home.For domestic goddesses everywhere--add some magic and fun to those mundane household chores with Mrs. B.'s Guide to Household Witchery. Whether you're sweeping the floor, making a meal, or cleaning out that junk drawer, Mrs. B will show you how to create spells and magic to bring happiness and balance into your home.Mr...