Two successful entrepreneurs offer a no-nonsense guide to the qualities that make people suited to starting their own businesses.In today's world of startup companies, entrepreneurs are disrupting industries and fueling the economy like never before. It's an exciting life where no day is quite like the next. But along with the adventure comes a lot of uncertainty, and not everyone is suited to the entrepreneurial life. So, what does it take?In Self Empl...

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are ...

Fully revised and expanded for the first time in a decade, this is Guy Kawasaki's classic, bestselling guide to launching and making your new product, service, or idea a success.Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences t...

The fast and easy way to learn how to manage people, projects, and teamsBeing a manager can be an intimidating and challenging task. Managing involves teaching new skills to employees, helping land a new customer, accomplishing an important assignment, increasing performance, and much more. The process of management can be very challenging at times, but it can also bring you a sense of fulfillment that you never imagined possible.Managing For Dummies, 3...

We all know that meetings suck, right? You hear it all the time. It's the one thing that almost everyone in business can agree on. Except it's not actually true. Meetings don't suck—we suck at running meetings. When done right, meetings not only work, they make people and companies better. In Meetings Suck, world renowned business expert and growth guru Cameron Herold teaches you how to use focused, time effective meetings to help you and your company soar. This book shows you immediately ...

From award-winning entrepreneur, inventor, and business owner Stephen Key comes the highly anticipated follow-up to his bestseller One Simple IdeaStephen Key is back, and he’s delivering a proven, straightforward process for starting, growing, and running a business—without the need for an MBA or millions of dollars in funding.Key draws on his own experience as a billion-dollar inventor to offer how-tos and other takeaways you can use to get off th...

New York Times and Wall Street Journal Bestseller" Promote Yourself is a perfect read for young people starting their 'real' job, or veterans who want to up their game."--Daniel H. Pink, #1 New York Times bestselling author of To Sell Is Human and DriveHow people perceive you at work has always been vital to a successful career. Now with the Internet, social media, and the unrelenting hum of 24/7 ...

Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue.For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen?In Do It! Speaking, nationally-acclai...

Having trouble closing your deals? Hitting a frustrating plateau with your sales numbers? Feel that upselling is a lost cause? Let sales guru Stephan Schiffman drive your sales pitches up a notch with his tried-and-true techniques - and get results immediately!Stephan Schiffman's Sales Essentials includes time-tested tips on:Mastering the cold callUsing email as a selling toolRaising the stakes to "up" your next buy

Learn how to create a customized, memorable presentation; feel more prepared and confident; and engage and entertain even the most challenging audience.Author Jason Teteak gives you fifty immediately actionable techniques that apply to beginners as well as seasoned presenters, and cover all areas from content creation to delivery skills to audience management. Rule the Room can help you solve every presentation challenge with practical, step-by-step guidanc...

"'Lose the Résumé' breaks down every aspect of job hunting, explaining what matters and what doesn't."—The New York Times Book ReviewLose the resume and land that coveted jobGone are the days of polishing up your resume and sending it out at random. At every level today, you need to "lose the resume" in order to land the right job. In other words, you have to learn to tell a story about yourself that speaks to your competenc...

When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google’s Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last.Under pressure for quick results and facing fierce marketplace competition, too many marketers are boxed into spaghetti-to-the-wall form...