Two successful entrepreneurs offer a no-nonsense guide to the qualities that make people suited to starting their own businesses.In today's world of startup companies, entrepreneurs are disrupting industries and fueling the economy like never before. It's an exciting life where no day is quite like the next. But along with the adventure comes a lot of uncertainty, and not everyone is suited to the entrepreneurial life. So, what does it take?In Self Empl...

**The authors of Toxic Sludge Is Good for You! unmask the sneaky and widespread methods industry uses to influence opinion through bogus experts, doctored data, and manufactured facts.**We count on the experts. We count on them to tell us who to vote for, what to eat, how to raise our children. We watch them on TV, listen to them on the radio, read their opinions in magazine and newspaper articles and letters to the editor. We trust them to tell us what to think, because there’s t...

Weapons of Mass Deception reveals:How the Iraq war was sold to the American public through professional P.R. strategies."The First Casualty": Lies that were told related to the Iraq war.Euphemisms and jargon related to the Iraq war, e.g. "shock and awe," "Operation Iraqi Freedom," "axis of evil," "coalition of the willing," etc."War as Opportunity": How the war on terrorism and the war on Iraq have been used as marketing hooks to sell products an...

The war in Iraq may be remembered as the point at which the propaganda model perfected in the twentieth century stopped working: the world is too complex, information is too plentiful, and-as events in Iraq reveal- propaganda makes bad policy.The Best War Ever is about a war that was devised in fantasy and lost in delusion. It highlights the futility of lying to oneself and others in matters of life and death. And it offers lessons to the current generation so that, at lea...

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are ...

NEW YORK TIMES BESTSELLER • From the former national security advisor and secretary of state comes a “sharp and penetrating . . . reminder that foreign-policy choices facing the United States are complex and difficult, with no easy solutions” (The Washington Post).A native of Birmingham, Alabama, who overcame the racism of the civil rights era to become a brilliant academic and expert on foreign affairs, Condoleezza Rice first distinguished hersel...

Fully revised and expanded for the first time in a decade, this is Guy Kawasaki's classic, bestselling guide to launching and making your new product, service, or idea a success.Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences t...

In Obama’s Wars, Bob Woodward provides the most intimate and sweeping portrait yet of the young president as commander in chief. Drawing on internal memos, classified documents, meeting notes and hundreds of hours of interviews with most of the key players, including the president, Woodward tells the inside story of Obama making the critical decisions on the Afghanistan War, the secret campaign in Pakistan and the worldwide fight against terrorism.At the c...

The fast and easy way to learn how to manage people, projects, and teamsBeing a manager can be an intimidating and challenging task. Managing involves teaching new skills to employees, helping land a new customer, accomplishing an important assignment, increasing performance, and much more. The process of management can be very challenging at times, but it can also bring you a sense of fulfillment that you never imagined possible.Managing For Dummies, 3...

Osama bin Laden was the most wanted man in American history—an enemy who brought the United States what President George W. Bush called “a day of fire,” and ushered in a new era of terrorism. It took a decade of blood and sacrifice, of determination and frustration, but finally, in a nighttime raid at the end of a dirt road in Pakistan, the hunt for Bin Laden ended with a gunshot. It was a dramatic climax to a long and painful chapter.But now what? The terrorist threat that has def...

We all know that meetings suck, right? You hear it all the time. It's the one thing that almost everyone in business can agree on. Except it's not actually true. Meetings don't suck—we suck at running meetings. When done right, meetings not only work, they make people and companies better. In Meetings Suck, world renowned business expert and growth guru Cameron Herold teaches you how to use focused, time effective meetings to help you and your company soar. This book shows you immediately ...

A New York Times, Wall Street Journal, Los Angeles Times, and IndieBound bestsellerFinalist for the Colby AwardA new, revised and updated edition of a modern classic of foreign policy, a harrowing exploration of the collapse of American diplomacy and the abdication of global leadership, by the winner of the 2018 Pulitzer Prize in Public Service.US foreign policy is undergoing a dire transf...