Tough Crimes is a collection of thoughtful and insightful stories by twenty of Canada’s most prominent criminal lawyers. In the book, they write about cases that had surprising turns, or that presented personal or ethical challenges. We’ve all heard the media’s take on notorious criminals, but when have we had a chance to hear directly from the lawyers who defended or prosecuted them? We’ve all lamented the fate of a person who we think was wrongfully accused, but who better to explain wha...

How long does it take to buy a loaf of bread? A pair of shoes? A car?These are trick questions. Imagine a hundred potential customers in the same store, each holding a stopwatch. Some of their stopwatches are ticking very fast (grabbing a bottle of wine before a party), some glacially slow (agonizing over the perfect bottle for a first date). Some, in fact, aren’t ticking at all.For today’s savvy marketers understanding how much time and energy consumers are willing to spen...

More Tough Crimes follows the exceptional success of Tough Crimes: True Cases by Top Canadian Criminal Lawyers (2014) and Shrunk: Crime and Disorders of the Mind (2016), the first two books in Durvile’s True Cases Series. What makes this series so unique and successful is the window provided into the world of criminal justice. The sixteen stories in More Tough Crimes are written by Donald Bayne on the Senator Mike Duffy trial and the theme of a trial as media spectacle; Brian Beresh on a h...

Public Opinion exposes how media can shape public perception and how that perception changes society. Walter Lippmann is a two-time Pulitzer Prize-winner and visionary.

Marketing to Millennials is both an enlightening look at this generation of spend-happy consumers and a practical plan for earning their trust and loyalty.The jokes at the Millennials’ expense are plenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, you are doing business in their domain now, and your future depends on your ability to successfully connec...

Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brandsLaunched from branding guru Don Tapscott's landmark $10 million research project on the intersection of technology and business models, WikiBrands explain what your business needs to do NOW to embrace the power of p-2-p technologies like word-of-mouth, user generated content, social media, microbloggi...

Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so vital to a firm's success.Marketing Metaphoria reveals the powerful unconscious viewing lenses--c...

How Your Business Can Use the Science That Helped Win the White HouseThe average conversion rate—the rate at which visitors convert into customers—across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers.What's the solution? A/B testing.A/B testing is the simple idea of showing several different versions of a web page to live traffic, and then measuring the effect each version has ...

"You will never look at 'new ideas' the same way again." —H. Wayne Huizenga, founder and former chairman and CEO of Blockbuster Inc."I would strongly suggest that all marketers read this book before they decide to launch a new product, line extension or enter a new line of business." —Mark R. Goldston, chairman and CEO, United Online, Inc., which includes NetZero, Juno, Classmates and MyPoints.com brandsDavid Minter and Michael Reid know innovation. For more than 25 years, ...

Easy Solutions to Sticky Staffing Issues...With Top 100 Tips for Staff ManagementFace it: staff situations are often uncomfortable, sticky situations.Do you find yourself fighting fires at the office rather than building your team? Overloaded with too much? Are you in a quandary about dealing with a lazy employee? How do you deal with one that's dishonest? Is the staff appraisal becoming a thing to dread? Need to inject your team with a common objective and an attit...

Have you always wanted to "master" Twitter to boost your business or non-profit but didn't have the know-how to get started? The Checklist Book: Twitter is a condensed, "just give me the good stuff" book designed with you - the busy professional - in mind. This little but powerful book (and checklist) will help you learn the ins and outs of Twitter and guide you to develop strategies to quickly make this amazing social networking tool go to work for you and your business. Who knew one chec...

Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully.Focusing specifically on quantitative marketing metrics, the book:Covers the full spectrum of marketing analytics, from the in...