In an age when scandal can destroy a company's brand or anyone's reputation in an instant -- Glass Jaw is an Art of War guide to modern crisis management.In boxing terms, a tough-looking fighter who can't take a punch is said to have a "glass jaw," and so it is these days with targets of controversy. Down the rabbit hole of scandal, the weak are strong and the strong are weak. Just consider this slate of recent reputational body blows: Toyota, Sus...

A steamy, erotic tale from New York Times bestselling author, Mary B. Morrison, writing under the pseudonym HoneyB, about three men who marry for all the wrong reasons.Herschel Henderson said, "I do," to gain access to his wife's money, Lexington Lewis vowed for his better and her worse, and Brian Flaw meant until death do we part, yet none of them are dedicated to their wives.Herschel has a mistress that he sexes more than his wife, Lexington is mak...

Americans consume much of their information on mobile devices such as mobile phones, tablet computers and dedicated e-reading devices.The potential uses for the e-book format in conducting effective stakeholder outreach and communication are enormous. Most downloadable public outreach and communication documents issued by companies, trade associations and other organizations are in PDF format to preserve the formatting and appearance of paper-based fact sheets.However, docu...

Learn how to achieve virtually any business objective with the help of smart, strategic PR.LEARN HOW TO…* Promote your company, people, products and services* Earn more press coverage* Earn positive press coverage* Leverage PR as a tool to achieve virtually any business objective* Improve PR planning* Think more strategically* Identify new publicity opportunities* Avoid mistakes* Build a more effective PR team

Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios.It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get...

Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.

"This is an intelligent book about serious issues in public relations: accountability, responsibility, transparency, loyalty, truthtelling, and fairness. It should be required reading in boardrooms, in PR classrooms, and at the Pentagon." - Jay Black, Editor, Journal of Mass Media Ethics"Ethics in Public Relations fills an important need at a time when the credibility of public relations (and some public relations practitioners and public relations firms) is u...

From the publicist who introduced the world to Fifty Shades of Grey, Donna Huber is now revealing her secrets to successful blog tours. She shares tips and tricks learned through organizing over 30 tours, blasts, and promotional events for nearly 50 independently and traditionally published titles. Secrets revealed in this quick read include, Planning stage decisions Different types of tours Recruiting blogg...

There is something great about A-list living and Socialite, the twelfth book of a twenty-one book series (The Insiders' Lifestyle Guides), is the first step to achieving a high society life. Ever wonder how to become a jet setting celebrant? From: how to act around the wealthy, to your clothes, to your manners, to your speech, to your grooming, and more. Trading your life for a limousine.Look Inside: How to Live Like a Socialite; Private Parties - Manners and Style; Charity Events ...

Resilience is a word that is used in many different ways in different contexts, this new and innovative book focuses on psychological resilience in the workplace, examining other key aspects such as physical health and resilient teams, drawing from the latest research and the authors own practical experience.

Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.

National and international salespeople experience a variety of difficulties in the course of their profession, but they dont get much understanding from the public.In this personal account, Marvin Rubinstein looks back at a career traveling from city to city and country to country trying to make a buck in this eye-opening account of what its reallylike to be in the sales business. Even if youre a salesperson sitting in a comfortable chair and calling people on the phone, you can fi...