This comprehensive, step-by-step guide walks the reader through everything an aspiring small business owner needs to know before getting started. It’s not as easy as just hanging up an “Open” sign and letting the money roll in! Planning every step of your business and being aware of all the questions, demands, and challenges you will face will make the difference between just opening up shop and actually running a successful business.Coming up with a great idea for a business is onl...

With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won’t suffice and each enterprise has to properly connect with customers to build and nurture a relationship that will ensure their devotion to the brand. This is where Nathalie Nahai, The Web Psychologist, steps in.Nahai expertly draws from the fields of psychology, neuroscience, and behavioral economics to share the lates...

Most businesses that close their doors have one thing in common: They ran out of money. Don’t let this happen to you. This indispensable book, part of Allworth’s popular Pocket Small Business Owner’s Guide series, will help you to save money on every aspect of your business, from advertising to overhead. With invaluable cost-cutting tips for all types of businesses, from e-commerce and home-based operations to services and retail, this guide will help you create a blueprint that will allow...

This revised fifth edition from estate-planning expert Harvey J. Platt details the most up-to-date strategies for using a living trust to create a flexible estate plan. Platt explains the latest tax laws, including the American Taxpayer Relief Act of 2012, the broadening of statutes for amending trusts, and the rule against perpetuities (RAP). Platt also addresses updates on many existing topics, including lifetime exemptions; the estate, gift, and generation-skipping tax; charitable deduc...

As times change, so do norms of behavior in the office. 301 Smart Answers to Tough Business Etiquette Questions has the answers you need to survive daily life in the professional environment. Following the same popular Q&A format of her bestselling 301 Smart Answers to Tough Interview Questions, Oliver will tell you how to get the job and how to keep it by navigating all the intricacies of the modern workplace.Where other etiquette guides evoke images of a stilted...

Unravel the Mysteries of the Financial Markets—the Language, the Players, and the Strategies for SuccessUnderstanding money and investing has never been more important than it is today, as many of us are called upon to manage our own retirement planning, college savings funds, and health-care costs. Up-to-date and expertly written, The Wall Street Journal Complete Money and Investing Guidebook provides investors with a simple—but not simplistic—grounding in the world of fi...

From the bestselling author of Thinkertoys, this follow up brings innovative creative thinking techniques within reach, giving you the tools to tackle everyday challenges in new ways.Internationally renowned business creativity expert, Michael Michalko will show you how creative people think—and how to put their secrets to work for you in business and in your personal life. You don't have to be a genius to solve problems like one. Michalko researched and a...

Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The 10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people. The emergence of social media, consumer empowerment and interaction were al...

Frequently cited as the number one fear among A proven, gimmick-free lesson guaranteed to business executives, public speaking doesn’t make anyone a better speaker and come naturally to most people. Pitching an idea, presenter. selling a product, or presenting a program doesn’t have to be a stomach-clenching experience to be struggled through. It can be an opportunity to relish and a chance to shine in front of a group. Whether you are selling an idea to two colleagues in a conference room...

Based on cutting-edge brain science, Dr. Martin Rossman has developed a program to help you break the worry cycle—and transform worry into a positive force.Our brains are hardwired for worry. While our ancient ancestors had a legitimate use for the fight-or-flight instinct, today what was once a matter of survival has become the stuff of sleepless nights and anxiety-filled days. At its best, worry is a way for us to turn over and solve a problem in our minds. But f...

This thought-provoking and inspirational book covers such topics as: developing a solid creative process through Visual Reflection Notebooks” and Bring Play to Work”; understanding the artist’s unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist’s needs and passions can lead to innovation and authenticity; using language to inspire visual creativity; responding to the Internet and changing concepts of what is public a...

Methods and Advice for Making the Most of Your Podcast—Pricing, Sponsors, Crowdfunding, and MorePick up any book on podcast monetization, and you will find 90 percent of it only covers how to launch a podcast. If you already have a podcast, you have that information; you’re ready for the next step. Profit from Your Podcast provides top strategies and real-life examples of podcast monetization. This book is more than what to do. It also tells you