Learn how to make great ads, and quickly spot the lemons.Second Edition updated with new strategies such as audience stacking, personalized audience creation, and more.Have you put up Facebook ads to sell your books time and time again, only to spend a pile of money and not see any sales?You're not alone. We were there too, but now we've have quit our day jobs and make a living selling fiction. Both our initial successes and the sustainabil...

Find the best launch plan for your next book with step by step instructions!Have you been struggling with how to launch a book or a series? Are you asking yourself an endless series of questions with no clear answers?Mal and Jill will lay out multiple launch strategies, including pros and cons with KU, wide, preorders, and even services that exclude amazon entirely!You'll get worksheets to plug your book and release date into, and then work...

From the author of Let's Get Digital and Strangers to Superfans comes a guide to advertising on the world's hottest book marketing platform: BookBub Ads.Create attractive ad images to turn browsers into buyers.Optimize your targeting to attract the right readers.Manage your bids effectively to drive more sales for less money.Learn when to run your BookBub campaigns for maximum impact.Boost discovery of...

From the author of Let's Get Digital and Amazon Decoded, this book will change how you think about marketing. Strangers to Superfans puts you in the shoes of your Ideal Readers, and forces you to view your marketing from their perspective.*Learn the five stages in the Reader Journey.*Identify where your blockages are and how to fix them.*Optimize each stage to increase conversion.*Boost sales by making the process more frictionless.*Bui...

Are you struggling with email? Newsletter numbers getting you down? Fewer people opening your messages? No real reaction when you launch a book?There's another way--a better way.Imagine having a large list of happy readers who devoured every email you sent. Or launching a book and activating an army of fans who did the selling for you. You could be that person, with the help of Newsletter Ninja.Newsletter Ninja...

Promoting genre fiction grows more competitive every day, yet no two authors or careers are alike.Our solution: a chooseable adventure so you can pick the path toward the career you've always wanted. We offer a promo game plan tailored to your personal style, strategy, and measure of success.Your A Game explains the tools and rules of kickass genre marketing to let you make your best next move. We break down the tricks and traps facing all novelist...

Being a writer is not just about typing.It’s also about surviving the rollercoaster of the creative journey.Self-doubt, fear of failure, the need for validation, perfectionism, writer’s block, comparisonitis, overwhelm, and much more. When you’re going through these things, it can feel like you’re alone. But actually, they are part of the creative process, and every author goes through them too.This book collects the mindset issues that writers experience, that I hav...

For fourteen years, five-time Edgar winner and MWA Grand Master Lawrence Block wrote a monthly column on fiction for Writers Digest magazine. These columns yielded four books regarded as classics: Telling Lies for Fun & Profit, Spider Spin Me a Web, The Liar's Bible...and now The Liar's Companion.Here are some reviews on Goodreads:"This recently released treasure from award winning mystery author Lawrence Block is a welcome addition to my bookshelf. ...Block has a gift for ...

Five-time Edgar winner and MWA Grand Master Lawrence Block write a monthly column for Writers Digest Magazine for fourteen years. The Liar's Bible consists of previously uncollected columns, chosen to illuminate the often dimly-lit path of the writer of fiction.Here's what one reviewer said on Goodreads:"I am fascinated by the creative process and there are few excellent examples of this that I have found – there is Koestler’s The Act of Creation insightful in a general way...

Do you want to create, publish and market your audiobooks?Are you ready to use podcasting to grow your author brand and reach more readers with your books?Audiobooks are the fastest-growing segment in publishing with double-digit growth in markets across the world. Podcasting has gone mainstream with listeners consuming audio on mobile phones and in-car devices, as well as through smart speakers. Advancements in voice technology continue to ...

“Genre fiction series are the bread and butter of mid-list writers. For many they make the difference between a writing dream and a writing career.” Zoe York/Ainsley Booth, USA Today and New York Times bestselling authorFor the first time ever in print, Zoe York breaks down how she plans a series—something she has done ten times over. Romance Your Brand is an adaptation of an intensive four-week course, now available to authors everywhere. This book covers:• high-c...

Not selling? Not writing? You need to read this book.Selling is hard and the last few years have been harder still. When faced with the data of book sales or of small platforms or low-performing ads, we have questions.Why am I not selling? Why am I not writing? What’s wrong with me?What if you could know the answer to that question? Inside this book, I discuss the most common patterns for why books don’t sell and why authors don’t have success in writing, in selling...