In Anime’s Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Beyond its immediate form of cartooning, anime is also a unique mode of cultural production and consumption that led to the phenomenon that is today called “media mix” in Japan and “convergence” in the West.According to Steinberg, both anime and the media mix were ignited on January 1, 1963, when Astro Boy hit Japanese TV screens for the first time. S...

An essential account of how the media devices we use today inherit the management practices governing factory laborThis book argues that management is enabled by media forms, just as media gives life to management. Media technologies central to management have included the stopwatch, the punch card, the calculator, and the camera, while management theories are taught in printed and virtual textbooks and online through TED talks. In each stage of the evolving relati...

Point of Sale offers the first significant attempt to center media retail as a vital component in the study of popular culture. It brings together fifteen essays by top media scholars with their fingers on the pulse of both the changes that foreground retail in a digital age and the history that has made retail a fundamental part of the culture industries. The book reveals why retail matters as a site of transactional significance to industries as well as a crucial locus of meanin...

Lines of Sight—the seventh volume in the Mechademia series, an annual forum devoted to Japanese anime and manga—explores the various ways in which anime, manga, digital media, fan culture, and Japanese art—from scroll paintings to superflat—challenge, undermine, or disregard the concept of Cartesian (or one-point) perspective, the dominant mode of visual culture in the West since the seventeenth century. More than just a visual mode or geometric system, Cartesianism has s...

Offering a deeper understanding of today’s internet media and the management theory behind itPlatforms are everywhere. From social media to chat, streaming, credit cards, and even bookstores, it seems like almost everything can be described as a platform. In The Platform Economy, Marc Steinberg argues that the “platformization” of capitalism has transformed everything, and it is imperative that we have a historically precise, robust understanding of this w...

Providing an overview of Japanese media theory from the 1910s to the present, this volume introduces English-language readers to Japan's rich body of theoretical and conceptual work on media for the first time. The essays address a wide range of topics, including the work of foundational Japanese thinkers; Japanese theories of mediation and the philosophy of media; the connections between early Japanese television and consumer culture; and architecture's intersection with communications th...

Passion for Awareness is an honest, no-nonsense and enlightening dive into the nature of the ego, the self and the way we create our lives. The book is written so that it mirrors the mind, making its traps and self-imposed limitations clearly visible.Today, millions of people are seeking meaning beyond the classical values of security, wealth and power. True meaning must be discovered first hand by one's own efforts. Marc Steinberg believes that awareness is the source of power tha...

The true story of one man search for enlightenment (spiritual journey).The Journey plunges the reader into the battles, disasters and triumphs of a man determined to find his way to inner freedom and outer wealth.To the young Sinclair (Marc's alias for the book character), in demand as an international top model and actor, entrepreneurial success, the Outer Million comes easily.Yet his spirit is restless and discontented, pushing him forcefully forward to r...

Just about any social need is now met with an opportunity to "connect" through digital means. But this convenience is not free—it is purchased with vast amounts of personal data transferred through shadowy backchannels to corporations using it to generate profit. The Costs of Connection uncovers this process, this "data colonialism," and its designs for controlling our lives—our ways of knowing; our means of production; our political participation.Colonialism might seem li...

The widespread uptake of digital platforms – from YouTube and Instagram to Twitch and TikTok – is reconfiguring cultural production in profound, complex, and highly uneven ways. Longstanding media industries are experiencing tremendous upheaval, while new industrial formations – live-streaming, social media influencing, and podcasting, among others – are evolving at breakneck speed.Poell, Nieborg, and Duffy explore both the processes and the implications of platformization across t...

Whilst much has been written about the doors that technology can open for students, less has been said about its impact on teachers and professors. Although technology undoubtedly brings with it huge opportunities within higher education, there is also the fear that it will have a negative effect both on faculty and on teaching standards.Education Is Not an App offers a bold and provocative analysis of the economic context within which educational technology is being implemented, n...

The media are home to an eclectic bunch of people. This book is about who they are, what they do, and what their work means to them. Based on interviews with media professionals in the United States, New Zealand, South Africa, and The Netherlands, and drawing from both scholarly and professional literatures in a wide variety of disciplines, it offers an account of what it is like to work in the media today.Media professionals face tough choices. Boundaries are drawn and erased: bet...