This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics who may not necessarily attend can have a fundamental effect on the success of an event as well. Uniquely therefore, this book covers two related themes: marketing and public relations in an event...

This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to av...

Now in its fifth edition, Politics: The Basics explores the systems, movements and issues at the cutting edge of modern politics. A highly successful introduction to the world of politics, it offers clear and concise coverage of a range of issues and addresses fundamental questions such as:• Why does politics matter?• Why obey the state?• What are the key approaches to power?• How are political decisions made?• What are the current issues af...

The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email.Political Campaigning, Elections and the Internet contextualises the US Presidential campaign of 2008 within three other contests: France 2007; Germany 2009; and the UK 2010. In offering a comparative histor...

Deforestation is frequently a topic of discussion in the environmental arena, but it is not just the number of trees that matters; the quality of the forest is also important. Even where the forest area is stable or increasing, there are often rapid changes in its character. Natural forests are being replaced by plantations or by intensively managed forests. Around the world, forests are becoming younger and less diverse, in both species and structure; this has important impacts for biodiv...

In his landmark study, The Theory of the Leisure Class, Thorstein Veblen produced a withering portrait of affluent American society that exposed the shallow lifestyles suggested by the term "conspicuous consumption," revealing the emptiness of many cherished standards of taste, education, dress, and culture.Veblen's scathing analysis sees greed as the overriding motive in the modern economy.With evenhanded observation he examines the human cost paid when social ins...

The instant #1 New York Times bestseller.From the reporter who was there at the very beginning comes the revealing inside story of the partnership between Steve Bannon and Donald Trump—the key to understanding the rise of the alt-right, the fall of Hillary Clinton, and the hidden forces that drove the greatest upset in American political history.Based on dozens of interviews conducted over six years, Green spins the master narrative of the 2016 cam...

A masterpiece of political reportage that exposes the emotional reality of the modern American campaign systemPulitzer Prize–winning journalist Richard Ben Cramer cracks open the heart of the American political system in this classic exploration of the 1988 presidential campaign. Cramer delves into the personal, intimate lives of the key candidates, including George H. W. Bush, Bob Dole, Joe Biden, and Michael Dukakis, as he seeks to understand the drives, passions...

This classic forest management text examines the ecology and silviculture of eucalypts in forests and plantations in Australia and overseas. The book presents approaches to the formulation of ecologically sustainable forest practices through a more fundamental understanding of Eucalyptus. The 14 chapters of the book are divided into three sections covering: the ecological background to silvicultural practice; the regeneration and continuing development of the forests; and silvicultural practi...

The Pulitzer Prize-winning behind-the-scenes account of the historic Nixon-Kennedy race: "A fascinating story of a fascinating campaign." — TimeThis is the dramatic and groundbreaking chronicle that captured the epic clash between John F. Kennedy and Richard M. Nixon in the 1960 presidential election, and in the process revolutionized modern political journalism. Granted intimate access to all parties involved, New York Times–bestselling author The...

This comprehensive handbook will clearly demonstrate how to set up, operate and manage a financially successful bed-and-breakfast or small hotel. Whatever your reason for wanting to open a bed and breakfast, keep in mind that at it takes more than dreams and rooms to achieve success, it is a business that must show a profit. This book will separate the romantic notions of owning a B&B from the business end.While providing detailed instruction and examples, the author leads you thro...