Now in its fifth edition, Politics: The Basics explores the systems, movements and issues at the cutting edge of modern politics. A highly successful introduction to the world of politics, it offers clear and concise coverage of a range of issues and addresses fundamental questions such as:• Why does politics matter?• Why obey the state?• What are the key approaches to power?• How are political decisions made?• What are the current issues af...

This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to av...

This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics who may not necessarily attend can have a fundamental effect on the success of an event as well. Uniquely therefore, this book covers two related themes: marketing and public relations in an event...

The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email.Political Campaigning, Elections and the Internet contextualises the US Presidential campaign of 2008 within three other contests: France 2007; Germany 2009; and the UK 2010. In offering a comparative histor...

The Theory of the Leisure Class is a book on economics and sociology by Thorstein Veblen, giving a detailed critique of conspicuous consumption (the spending of money on and the acquiring of luxury goods and services to publicly display the economic power of the income). First published in 1899, Veblen argues that the upper classes and the elite partake in conspicuous consumption and do nothing to contribute to the economy or to the production of the useful goods and services required for ...

The instant #1 New York Times bestseller.From the reporter who was there at the very beginning comes the revealing inside story of the partnership between Steve Bannon and Donald Trump—the key to understanding the rise of the alt-right, the fall of Hillary Clinton, and the hidden forces that drove the greatest upset in American political history.Based on dozens of interviews conducted over six years, Green spins the master narrative of the 2016 cam...

A masterpiece of political reportage that exposes the emotional reality of the modern American campaign systemPulitzer Prize–winning journalist Richard Ben Cramer cracks open the heart of the American political system in this classic exploration of the 1988 presidential campaign. Cramer delves into the personal, intimate lives of the key candidates, including George H. W. Bush, Bob Dole, Joe Biden, and Michael Dukakis, as he seeks to understand the drives, passions...

The Pulitzer Prize-winning behind-the-scenes account of the historic Nixon-Kennedy race: "A fascinating story of a fascinating campaign." — TimeThis is the dramatic and groundbreaking chronicle that captured the epic clash between John F. Kennedy and Richard M. Nixon in the 1960 presidential election, and in the process revolutionized modern political journalism. Granted intimate access to all parties involved, New York Times–bestselling author The...

Extracts from Erin Pizzey's Foreword: âMike Buchanan is a very brave man. I've known other men who've tried to draw the public's attention to the damage done by the radical feminist movement. Many lost their jobs and none of them were able to find a publisher for their books. Men have been thrown out of their own houses and unjustly accused of domestic violence towards their partners, and some of sexually abusing their children. The legitimate interests of men in Western society are bein...

This comprehensive handbook will clearly demonstrate how to set up, operate and manage a financially successful bed-and-breakfast or small hotel. Whatever your reason for wanting to open a bed and breakfast, keep in mind that at it takes more than dreams.

Meghan McCain came to prominence as the straight-talking, progressive daughter of the 2008 Republican presidential candidate Senator John McCain. And her profile has only risen since the election ended in favor of the other guy.What makes Meghan so appealing? As a new role model for young, creative, and vocal members of the GOP, she's unafraid to mix it up and speak her mind. In Dirty Sexy Politics she takes a hard look at the future of her party. She doesn't shy away from...