**An Instant New York Times BestsellerWhat if the real obstacle isn't your effort, your discipline, or your circumstances, but what you believe is possible?**Behind every endeavor are beliefs that shape outcomes. Most people never question those beliefs, even when they hold them back. Beyond Belief by bestselling author Nir Eyal (Indistractable, Hooked) reveals one counterintuitive truth: these beliefs aren't facts. They're tools. Underst...

Discover the award-winning book that has improved hundreds of thousands of lives by changing how we approach distractions.You sit down at your desk to work on an important project, but a notification on your phone interrupts your morning. Later, as you're about to get back to work, a colleague taps you on the shoulder to chat. At home, screens get in the way of quality time with your family. Another day goes by, and once again, your most important personal and prof...

How do successful companies create products people can't put down?Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through c...

BuDo for Life provides 10 powerful tools distilled from centuries of BuDo (武道 the way of traditional Japanese martial arts) wisdom. Consolidated into a transformative, 21st-century system, this book places a personal sensei by your side, walking the path with you and drawing on a lifetime of elite experience.From the classroom to the boardroom to the kitchen table, we are constantly surrounded by “opponents”: relentless deadlines, intense social pressures, and the internal noise of...

**An Instant New York Times BestsellerWhat if the real obstacle isn't your effort, your discipline, or your circumstances, but what you believe is possible?**Behind every endeavor are beliefs that shape outcomes. Most people never question those beliefs, even when they hold them back. Beyond Belief by bestselling author Nir Eyal (Indistractable, Hooked) reveals one counterintuitive truth: these beliefs aren't facts. They're tools. Underst...

A Silicon Valley veteran outlines what is required for a company to succeed in the mobile era.Mobile has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success?SC Moatti, a Silicon Valley veteran who was an executive with Facebook, Trulia, and Nokia, gives businesses and professionals simple ...

This workbook is a supplement to Nir Eyal's bestselling book, "Hooked: How to Build Habit-Forming Products"

The identified lives effect describes the fact that people demonstrate a stronger inclination to assist persons and groups identified as at high risk of great harm than those who will or already suffer similar harm, but endure unidentified. As a result of this effect, we allocate resources reactively rather than proactively, prioritizing treatment over prevention. For example, during the August 2010 gold mine cave-in in Chile, where ten to twenty million dollars was spent by the Chilean go...

The Global Burden of Disease Study (GBD) is one of the largest-scale research collaborations in global health, distilling a wide range of health information to provide estimates and projections for more than 350 diseases, injuries, and risk factors in 195 countries. Its results are a critical tool informing researchers, policy-makers, and others working to promote health around the globe. A study like the GBD is, of course, extremely complex from an empirical perspective. But it also raise...

That person slumped over her cell phone is disengaged, isolated, lost in her own little world, right? Wrong, says SC Moatti. She's highly engaged—she's having a text conversation with a friend in Europe, playing a game with another, and looking for a good place to go to dinner with a third. Mobile technology has become such an integral part of how we interact that for many people, losing a cell phone is like losing a limb. And the most successful mobile apps are precisely those that enhanc...

**INSTANT NEW YORK TIMES BESTSELLERA revelatory exploration of how we can find meaning in the tumult of change, from a renowned cognitive scientist and host of the critically acclaimed podcast A Slight Change of Plans**Life has a way of thwarting our best-laid plans. Out of nowhere, we’re confronting the end of a relationship, an unexpected diagnosis, the loss of a job, or some other twist of fate. In these moments, it can feel like we’re free-falling into...

Read by the author.Break bad habits and build your rich life by mastering the art of strategic subtraction.Unhinged Habits will revolutionize your relationship to work, money, and even adult friendship.Read Unhinged Habits if:Your calendar’s packed, yet you feel like you're missing what matters.You've bought things meant to bring happiness, but the satisfaction didn't last.You suspect you're living...