Discover the award-winning book that has improved hundreds of thousands of lives by changing how we approach distractions.You sit down at your desk to work on an important project, but a notification on your phone interrupts your morning. Later, as you're about to get back to work, a colleague taps you on the shoulder to chat. At home, screens get in the way of quality time with your family. Another day goes by, and once again, your most important personal and prof...

**An Instant New York Times BestsellerWhat if the real obstacle isn't your effort, your discipline, or your circumstances, but what you believe is possible?**Behind every endeavor are beliefs that shape outcomes. Most people never question those beliefs, even when they hold them back. Beyond Belief by bestselling author Nir Eyal (Indistractable, Hooked) reveals one counterintuitive truth: these beliefs aren't facts. They're tools. Underst...

How do successful companies create products people can't put down?Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through c...

A Silicon Valley veteran outlines what is required for a company to succeed in the mobile era.Mobile has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success?SC Moatti, a Silicon Valley veteran who was an executive with Facebook, Trulia, and Nokia, gives businesses and professionals simpl...

The Global Burden of Disease Study (GBD) is one of the largest-scale research collaborations in global health, distilling a wide range of health information to provide estimates and projections for more than 350 diseases, injuries, and risk factors in 195 countries. Its results are a critical tool informing researchers, policy-makers, and others working to promote health around the globe. A study like the GBD is, of course, extremely complex from an empirical perspective. But it also raise...

The identified lives effect describes the fact that people demonstrate a stronger inclination to assist persons and groups identified as at high risk of great harm than those who will or already suffer similar harm, but endure unidentified. As a result of this effect, we allocate resources reactively rather than proactively, prioritizing treatment over prevention. For example, during the August 2010 gold mine cave-in in Chile, where ten to twenty million dollars was spent by the Chilean go...

**An Instant New York Times BestsellerWhat if the real obstacle isn't your effort, your discipline, or your circumstances, but what you believe is possible?**Behind every endeavor are beliefs that shape outcomes. Most people never question those beliefs, even when they hold them back. Beyond Belief by bestselling author Nir Eyal (Indistractable, Hooked) reveals one counterintuitive truth: these beliefs aren't facts. They're tools. Underst...

That person slumped over her cell phone is disengaged, isolated, lost in her own little world, right? Wrong, says SC Moatti. She's highly engaged—she's having a text conversation with a friend in Europe, playing a game with another, and looking for a good place to go to dinner with a third. Mobile technology has become such an integral part of how we interact that for many people, losing a cell phone is like losing a limb. And the most successful mobile apps are precisely those that enhanc...

This workbook is a supplement to Nir Eyal's bestselling book, "Hooked: How to Build Habit-Forming Products"

A foolproof guide both to lying and to detecting deception,Lying and Lie Detection: A CIA Insider's Guide will teach you how the pros can tell if and when somebody is lying.People lie all the time. Studies show that the average American lies between six and twenty times a day. Most lies are of the “little white” variety or are meant to spare a person’s feelings. But what about the big lies? What about the consequential ones? You have a right to know when somebody is lying to you.

Great ideas are all around us, waiting to be discovered. Here’s how to find them.We’re used to imagining creativity as a lightbulb moment—sudden, mysterious, reserved for the gifted few. But what if ideas aren’t conjured from thin air? What if they’re discovered—more like precious artifacts that we unearth and refine?In How Great Ideas Happen, cognitive scientist George Newman draws on cutting-edge research to show that creativity isn’t magic, it’s...

The perfect Father's Day gift for dads navigating life's next chapter and searching for greater purpose and fulfillment. Read the life-changing book Mel Robbins calls "a blueprint to find [meaning] where we are." From the #1 New York Times bestselling creators of Designing Your Life comes an actionable guide to finding real meaning in the life you already have.Many of us have lives that look successful on paper but feel strangely empty. How to...