Ads to Icons introduces new approaches to advertising that go beyond traditional TV/press/billboard communications. It argues that in an age of media saturation and far better customer information, advertising no longer needs to push information at customers. Instead, the book features cases of "pull" advertising -- digital, live events and social networks formed as a response to an advertising brief. Paul Springer shows how advertising can still rise above the noise and clutter of mass co...

A thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to todayRichard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can’t have a Trinitron you might as well not watch TV. He had no connections when he came to Madison Avenue, but he possessed an out...

I looked at all the other books on content marketing and they were filled with history lessons and industry charts and all sorts of fluff. I decided to write a succinct guide on what has worked for me. 6 years of trial and error and failures and successes distilled down into this guide. Pairs well with a Long Island Iced Tea. Enjoy. I've been told it's funny too. Bonus!

Do you love writing content for your blog?Would you like to earn an income from our writing?Do you want to set up your blogpage to maximize engagement with present and future customers?**Today you can start a successful, and profitable blog!Just follow this guide and follow the step by step info:**Blogging BasicsPlatforms, paid or free?

Beauty or Brains is an enjoyable read for anyone interested in the world of promotions. Whether you are starting out in the industry, considering a career change or already working as a promotional model, Beauty or Brains shares the tips and tricks to get you started. The Promotional Princess, aka Annette Roberts, has left no stone unturned with this in-depth look inside a rapidly changing industry. I knew when I started to see men and women in their 20s and 30s leaving the corporate world...

Want to learn how to viral spread your business brand? Well, basically, viral marketing is one of the best way. You just want to plant the seed well, and just let the news spread like wildfire. This ebook compiles tons of tips about how you can start your viral marketing campaign. Read through, make notes and start planning for your burst in sudden traffic. Get this ebook today!

Question: Does your LinkedIn account provide the following?Demonstrate your services and products in the best light possible?Create an income stream without being pushyConvert all your hard work and strategies into $$$$$If the answer in NO then this book is for you.I will show how to:LinkedIn BasicsWhat is LinkedIn?Setting Up Your LinkedIn AccountCreating Yo...

How I Sold Over 240,000 Books When Brian Rathbone got himself kicked out of high school, no one would have guessed he would go on to sell nearly a quarter of a million books. No one knew who he was. No one was waiting to buy his next book, so he built an audience from scratch. Brian shares his mistakes and successes, so you can benefit from his experiences. Introduction - Who the heck is Brian Rathbone? The Basics – Don’t put the cart bef...

SELF-PUBLISHING SECRETS is based on a workshop series and talks I have been conducting on self-publishing. It covers these main topics:- Why self-publish a book- Using a book to build your business- How I can help you self-publish your book- Deciding on your overall purpose- Determining what to write about- Creating an outline and timeline- Getting your information- Writing and editing your book- Formatting your book f...

See these ebook tips for win more with just a block of ad.Are tips that the others never want tell to you!

This book integrates the study of presidential politics and foreign policy-making from the Vietnam aftermath to the events following September 11 and the Iraqi War. Focusing on the relationship between presidents' foreign policy agendas and domestic politics, it offers compelling portraits of presidents Nixon, Carter, Reagan, Bush I, Clinton, and Bush II. In the course of comparing the efforts of these presidents to articulate a clear conception of the national interest and to forge a fore...