This book illustrates, through a number of examples from different domains, how to put in place a disciplined process to develop a creative leadership approach. Today's managers seem to have all the tools at their disposal, leadership training, seminars and executive coaching, to exercise effective leadership, but most continue to take the easy path of raw authority, neglecting the interwoven texture of leadership and followership.The classic models of leadership fail routinely bec...

Learn how to use neuromarketing and understand the science behind itNeuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners...

Explore three defining challenges that school teams face when gathering, interpreting, and utilizing school data. Complete with survey questions for efficient data collection, group work structures, strategies, and tools—along with essential definitions and descriptions of data types—this compelling guide will help you confront data obstacles and turn struggling committees into powerful communities of learners.

Powerful strategies that will transform the way you teach and the way your students learn.Advancing Differentiation will lead you through the process of creating a thriving, student-centered, 21st-century classroom. Since its initial publication, the book’s materials have undergone rigorous testing and refinement in classrooms all over the world to deliver the best and most effective differentiation strategies. The strategies in this book will help you:

"This timely book is exactly what modern schools need, blending Fullan′s theoretical genius about change with practical strategies that can work in any school. Readers will discover that it is practical, easy to use, and empowering for educators, with lots of room for personal choices at the school level."-Lyn Sharratt, Superintendent of Curriculum and Instructional Services, York Region District School Board, North Toronto, ON, Canada"This book is an easy read ...

In today's competitive job market, can employers afford to spend large sums on recruitment, and then simply let talented people go?High Potential provides a practical framework for managers to create a strong, strategic vision for a high-performing, high-potential workforce.Updated to reflect more recent research in the area, the book presents an accessible guide to clearly understanding and defining potential, and how to manage high-potential employees and develop...

It's time to move our assessment practices from the 1950s to the century we're living in. It's time to invest in our teachers and local school leaders instead of in more tests. It's time to help all students understand how to unleash their strengths and gain a sense of themselves as learners capable of choosing their own paths to success.In The Perfect Assessment System, Rick Stiggins calls for the ground-up redevelopment of assessment in U.S. education. Speaking ...

This 3rd edition of the award winning Adaptive Schools Sourcebook provides both a theoretical and practical guide for groups and teams to develop and focus their collaborative energies to improve teaching practices and enhance student-learning outcomes.In five sections: Becoming Adaptive, Collaboration Matters, Meetings are Teachers’ Work, Resources for Inquiry, and Conflict, Change and Community, the authors draw on decades of personal experiences in schools and research ...

In a very understandable, practical, and accessible manner, this book applies recent groundbreaking findings from behavioral neuroscience to the most complex and vexing challenges in organizations today. In particular, it addresses managing large-scale organizational changes, such as mergers and acquisitions, providing lessons and tactics that can be usefully applied to in many different settings. In addition to discussing successful practices, it also identifies the reasons that most past...

Why have decades of school reform had so little measurable effect on student achievement? Why have billions of dollars spent on technology, small-school initiatives, and school-choice options failed to improve our schools?Too often, educators are simply pulling the wrong levers, say Tony Frontier and James Rickabaugh. They explain that the various components of schooling fall into five categories: structure, sample, standards, strategy, and s...

Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. Describing both theoretical analyses and empirical studi...

Cultivate a Culture of Learning by Doing In Teacher DevelopmentPicture a world where teachers, equipped with the expertise to produce the best outcomes in every context, confidently and intentionally inquire, adapt, and change instruction based on student needs. Do you know how to get them there?Developing Teaching Expertise offers a proactive framework for teachers to work through iterative design cycles and understand how to make ‘what w...