A bigger asset than IQ:The first book to introduce the newly discovered—and vitally important—mental skill known as working memory, showing how it is crucial to our success in work and life and how to strengthen it.Working memory—your ability to work with information—influences nearly everything you do. What if you could find a way to better handle a crazy schedule or expertly manage risks? What if you could gain an advantage in climbing the career ladder or in sch...

Easy SEO Guide: Step-by-StepThis detailed step-by-step guide leads through the entire Search Engine Optimization process in simple steps. It provides valuable information for website owners and webmasters to incorporate SEO and promote their websites.Last SEO Strategies of 2012

We are in the throes of a revolution, yet most of us are so disorientated by the rapid pace of technological and cultural change that we find it difficult to understand what's going on. 50 Digital Ideas you Really Need to Know provides a clear path through the confusion and misinformation surrounding those technologies that, for better or for worse, are transforming the world we live in and even the sort of people we are.Leading technology writer Tom Chatfield is a sure-footed guid...

AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenuesThis all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching!Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clut...

Is the Internet democratizing American politics? Do political Web sites and blogs mobilize inactive citizens and make the public sphere more inclusive? The Myth of Digital Democracy reveals that, contrary to popular belief, the Internet has done little to broaden political discourse but in fact empowers a small set of elites--some new, but most familiar.Matthew Hindman argues that, though hundreds of thousands of Americans blog about politics, blogs receive only a miniscul...

As we use the Web for social networking, shopping, and news, we leave a personal trail. These days, linger over a Web page selling lamps, and they will turn up at the advertising margins as you move around the Internet, reminding you, tempting you to make that purchase. Search engines such as Google can now look deep into the data on the Web to pull out instances of the words you are looking for. And there are pages that collect and assess information to give you a snapshot of changing pol...

Learn the tricks of the trade so you can build and architect applications that scale quickly--without all the high-priced headaches and service-level agreements associated with enterprise app servers and proprietary programming and database products. Culled from the experience of the Flickr.com lead developer, Building Scalable Web Sites offers techniques for creating fast sites that your visitors will find a pleasure to use.Creating popular sites requires much more than f...

Composed of 100 bite-sized entries of 400 to 600 words each, Netymology weaves together stories, etymologies and analyses around digital culture's transformation, and creation, of words.Tom Chatfield presents a kaleidoscopic, thought-provoking tour through the buried roots of some of the digital age's most common terms: from the @ and Apple symbols, to HTML and Trojan horses, to the twisted histories of new forms of slang, memes, text messages and gaming terms.There's also ...

As one of the leading forms of content management on the Web, WordPress offers users and developers a lot of options, yet its versatility is often underestimated. These authors will help you understand more of what WordPress is capable of. You'll learn simple tricks for customizing the CMS's default functionality, user access and back-end; as well as more involved techniques for manipulating taxonomies, toolbars and redirection paths. Those of you who really want to tackle WordPress funct...

In 1787, Thomas Jefferson, then the American Minister to France, had the "complete skeleton, skin & horns" of an American moose shipped to him in Paris and mounted in the lobby of his residence as a symbol of the vast possibilities contained in the strange and largely unexplored New World. Taking a cue from Jefferson's efforts, David Post, one of the nation's leading Internet scholars, here presents a pithy, colorful exploration of the still mostly undiscovered territory of cyberspace--wha...

This guide shows you how to get high scores, achievements, and power ups in Temple Run. The action in Temple Run starts right at the beginning, when your character has stolen a golden idol and is chased by evil monkeys! You collect gold coins and power ups, while avoiding obstacles and running as fast as you can. This book shows you how to play the game, unlock new characters, obtain power ups, and reach all the achievements. You will discover tips and tricks to help you...

In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy tha...