You’ve got the gear, the training, and the technology. You’re ready to make the leap from aspiring to professional photographer. Now what?With today’s affordable, high-quality cameras, Internet technology, and training, any weekend warrior can hang a shingle and open a photography business. But what then? While anyone can buy a professional quality camera, few have the skills to turn their dreams into a profitable business.Going Pro is the essential guide to leapin...

A behind-the-scenes look at master wedding photographer Joe Buissink’s acclaimed style"There’s no such thing as a perfect image–only a perfect moment," says Joe Buissink, one of American Photo’s Top 10 Wedding Photographers in the World. In Wedding Photography from the Heart, the premier photographer gives us an inside look at how he captures the feeling of a couple’s wedding, seeing the moments from their perspectives and hearts.Here, for...

Great portraits go beyond a mere record of a face. They reveal one of the millions of intimate human moments that make up a life. In Beyond Portraiture, renowned photographer Bryan Peterson shows how to spot those “ah-ha!” moments and capture them forever. A teary child...old people laughing together...a smiling girl with big, big hair. Everyone remember pictures like these, usually taken by a mother, a father, a friend holding a camera, forever preserving small yet revealing vign...

Become the professional photographer you were meant to be.Competition in the photography industry has never been fiercer. But in this empowering guide, acclaimed photographer and speaker Dane Sanders reveals that the key to success is to stop worrying about what everyone else is doing and start focusing on your most powerful resource: you. Discover how to:· Use your unique skills and talents to carve out a niche all your own.· Avoid the mist...

Ready to Capture Your Story with Beautiful Photos?Let professional photographers Rachel Devine and Peta Mazey show you how to use that fancy DSLR to photograph the story of your life, from falling in love and having a baby, to the everyday moments that are no less precious. You’ll learn:• Common beginner mistakes and how to avoid them• How to take portraits of your children, friends, pets—even yourself• How to capture light to make your photos...

NEW RULES FOR A NEW BUSINESS WORLDThinking about starting a photography business? The first thing you need to know is that the rules have changed. Yesterday’s business models have collapsed. Creating a successful business in today’s "Digi-Flat" era requires a sharp new approach, one that Dane Sanders has practiced successfully and taught at Fast Track workshops and seminars all around the world. Some of the things you'll learn in this book:How to turn the very technologies ...

Next to lighting, posing is the most challenging aspect of photography—with so many body parts to capture, the possibilities are endless, and it’s all too easy to make a wrong turn. This illustrated reference provides both amateur shutterbugs and seasoned pros with the perfect place to turn when in need of quick posing strategies and fresh ideas. Containing 500 contemporary images by leading photographers, this indispensable manual explains posing fundamentals as well as how to create a fl...

Aspiring photographers are always looking for that edge, that fresh point of view to add drama to their images. Photographer Joey L. found his vision early, drawing critical acclaim as a brilliant commercial photographer with a distinctive technical expertise for lighting.In Photographing Shadow and Light, Joey lifts the curtain on his dramatic, creatively fearless approach to portraiture, sharing his personal philosophy and a behind-the-scenes look at 15 striking photo ses...

Outlining a theory that combines the refinement of traditional posing techniques with the more organic, spontaneous techniques of photojournalism, this creative and informative resource offers poses that rely on personality and interaction. These instructions from a veteran wedding photographer provide the skills needed to recognize what makes a great pose and how to subtly direct your clients to achieve the needed balance between looking great and looking comfortable. Ultimately, this gro...

CREATE A PICTURE-PERFECT Instagram MARKETING STRATEGYIf you're not using Instagram to your advantage, you have to start now. Instagram is the hottest social media site today: Two years after its launch, the number of itsdaily mobile users surpassed that of Twitter. Then Facebook purchased it for a billion dollars--and it took the world by storm.Instagram Power provides everything you need to grab customers on the world's most popular photo-sharing site. ...

In this first-ever showcase of his work, Gregory Heisler, one of professional photography's most respected practitioners, shares 50 iconic portraits of celebrities, athletes, and world leaders, along with fascinating, thoughtful, often humorous stories about how the images were made. From his famously controversial portrait of President George H.W. Bush (which led to the revocation of Heisler’s White House clearance) to his evocative post-9/11 Time magazine cover of Rudolph Giulia...

Get inspired to take family portraits your clients will loveWhether you’re facing your first family portrait shoot or are a seasoned professional looking for fresh inspiration, Design Aglow’s 100 ideas for posing newborns, babies, children, siblings, and families will help you approach each session brimming with confidence and creative ideas.Design Aglow’s style-savvy approach has resonated with photographers (and their clients) everywhere. This curated col...