This book provides a large-scale empirical multilingual study of crosslinguistic differences in the language of destination promotion. The book explores how tourism texts are negotiated in translation, and how the translated texts reflect and reconcile different worldviews, that of the destination population and that of the tourist. Using the 2-million-word TrAIL (Tourism Across and & In-between Languages) corpus, which includes examples from official tourism websites in English, French, G...

Despite the recognition that corpus-based translation research would benefit from the triangulation of corpora, little has been done in the direction of actually employing combined corpus data and methods in the field. This book aims to address this gap by providing a much needed detailed account of corpus triangulation, where different corpora (e.g. parallel, comparable, synchronic, diachronic) and/or different methods of analysis (e.g. qualitative, quantitative) can be used to increase o...

Experiential Landscape offers new ways of looking at the relationship between people and the outdoor open spaces they use in their everyday lives. The book takes a holistic view of the relationship between humans and their environment, integrating experiential and spatial dimensions of the outdoors, and exploring the theory and application of environmental design disciplines, most notably landscape architecture and urban design.The book explores specific settings in which ...

This textbook offers an introductory overview of eight hotly-debated topics in second language acquisition research. It offers a glimpse of how SLA researchers have tried to answer common questions about second language acquisition rather than being a comprehensive introduction to SLA research.Each chapter comprises an introductory discussion of the issues involved and suggestions for further reading and study. The reader is asked to consider the issues based on their own experienc...

Routledge English Language Introductions cover core areas of language study and are one-stop resources for students.Assuming no prior knowledge, books in the series offer an accessible overview of the subject, with activities, study questions, sample analyses, commentaries, and key readings – all in the same volume. The innovative and flexible ‘two-dimensional’ structure is built around four sections – introduction, development, exploration, and extension – that offer self...

Routledge English Language Introductions cover core areas of language study and are one-stop resources for students.Assuming no prior knowledge, books in the series offer an accessible overview of the subject, with activities, study questions, sample analyses, commentaries and key readings – all in the same volume. The innovative and flexible ‘two-dimensional’ structure is built around four sections – introduction, development, exploration and extension – ...

This volume explores the relationship between tourism and travel texts and contemporary society, and how each is shaped by the other. A multimodal analysis is used to consider a variety of texts including novels, brochures, blogs, websites, radio commercials, videos, postcards and authentic tourist pictures and their meaning-making dynamics within the tourism discourse. The book looks at the ways in which these different texts have influenced how tourists and travellers have been viewed ov...

Superdiversity has rendered familiar places, groups and practices extraordinarily complex, and the traditional tools of analysis need rethinking. In this book, Jan Blommaert investigates his own neighbourhood in Antwerp, Belgium, from a complexity perspective. Using an innovative approach to linguistic landscaping, he demonstrates how multilingual signs can be read as chronicles documenting the complex histories of a place. The book can be read in many ways: as a theoretical and methodolog...

Answering key questions in the study of how museums communicate, Louise Ravelli provides a set of frameworks to investigate the complexities of communication in museums:* What is an appropriate level of complexity for a written label?* Why do some choice in language make a more direct relation to visitors?* Is there a correct way of presenting a particular view of content?* How do design practices contribute to the overall meanings being made?The framew...

The philosophy of Maurice Merleau-Ponty (1908–1961) has influenced the design work of architects as diverse as Steven Holl and Peter Zumthor, as well as informing renowned schools of architectural theory, notably those around Dalibor Vesely at Cambridge, Kenneth Frampton, David Leatherbarrow and Alberto Pérez-Gómez in North America and Juhani Pallasmaa in Finland. Merleau-Ponty suggested that the value of people’s experience of the world gained through their immediate bodily engagement wit...

Exhibition environments are enticingly complex spaces: as facilitators of experience; as free-choice learning contexts; as theaters of drama; as encyclopedic warehouses of cultural and natural heritage; as two-, three- and four-dimensional storytellers; as sites for self-actualizing leisure activity. But how much do we really know about the moment-by-moment transactions that comprise the intricate experiences of visitors? To strengthen the disciplinary knowledge base supporting exhibition ...

The phenomenon of multimodality has, as Jewitt observes, generated interest "across many disciplines...against the backdrop of considerable social change." Contemporary societies are grappling with the social implications of the rapid increase in sophistication and range of multimodal practices, particularly within interactive digital media, so that the study of multimodality also becomes essential within an increasing range of practical domains. As a result of this increasing interest in ...