A new book to help senior executives and boards get smart about risk managementThe ability of businesses to survive and thrive often requires unconventional thinking and calculated risk taking. The key is to make the right decisions—even under the most risky, uncertain, and turbulent conditions.In the new book, Surviving and Thriving in Uncertainty: Creating the Risk Intelligent Enterprise, authors Rick Funston and Steve Wagner suggest that effective risk t...

How can scientists present their projects with power to the point? This book is the ultimate guide for transforming complex research into captivating, convincing Science Pitches in a given time. The innovative ESPRIT model equips scientists with tools to blend professional expertise with personal passion, ensuring every presentation resonates deeply with its target audience.This concise manual combines research excellence and professionalism. It integrates artificial intelligence (...

“This is an outstanding book and I would highly recommend it for any professional or faculty in a current public health role, and absolutely for a student in the fields of public health, nursing, health administration, health education,medicine, and information technology (artificial intelligence)… This book provides the resources for professionals to learn and apply theory, analytics, quality, and services to understand populations with the ultimate goal of transforming U.S. health ca...

The Risk Intelligent Enterprise: Value Creation and Protection, shows how to effectively and efficiently manage risks for future growth and existing assets. The book covers calculated risk taking for reward, how to calculate the risk you take, and if you are taking enough risk. It covers the intelligence needed to identify and successfully take potentially rewarded risk such as entry onto new market with new products or business models and how to avoid unrewarded risks such as non-complian...

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:• the new definition of brand• the five essential disciplines of brand-building• how branding is changing the dyn...

CMF Design focuses on general key fundamental principles and processes of the use of colours, materials and finishes design as they apply to consumer products and consumer goods. It is also an overview of the different industries, the areas of expertise that professionals need to master, an overview of its emotional and functional context, and a step-by-step guide to the CMF process. This book focuses on each of the subjects: the key functional and practical aspects of colours, and an over...

Fully revised and updated for the fourth edition, the award-winning Oxford Handbook of Public Health Practice remains the first resort for practitioners in the field. Structured into practical sections addressed towards professional competencies and translating evidence into policy, this Handbook provides concise summaries and covers real issues from across the globe, providing a world of experience at your fingertips. Easy-to-use, concise, and practical, this Handbook is divided ...

Now in its Third Edition, this best-selling textbook continues to support you on your journey from being an emerging registered healthcare professional through to becoming a competent care manager. Action points, case studies and strong practice guidelines enable you to understand how leadership and management theory applies to the care you deliver in a wide range of care settings.Fully updated throughout, the new edition includes:More case studies an...

Business strategy experts offer “a useful blueprint” for open strategy—revealing how smart companies boost success by opening up strategic initiatives to their stakeholders (Financial Times).Discover practical tools for the 3 stages of business strategy-making, plus fascinating open strategy case studies from companies like Barclays and Adidas!Why are some of the world’s most successful companies able to stay ahead of disruption, a...

Ever wonder where big, breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss?Contrary to popular belief, innovation is not some mystical art that's forbidden to mere mortals. The Four Lenses of Innovation thoroughly debunks this pervasive myth by delivering what we've long been hoping for: the news that innovation is systematic, it's methodical, and we can all achieve it.

'This is the best and most fun e-book on design thinking I've read'Glaudia Califano - Design Thinking trainerA problem requires a solution. But what is the actual problem we are trying to solve? And what could be the best possible solution? Design thinkers constantly ask themselves these questions while ‘practicing’ the art of Design Thinking. But... what is Design Thinking?When developing products and services, design thinkers starts with the problem. In or...

From the thought leaders at Boston Consulting Group come lessons on how leading health systems around the world are delivering patient-centered, value-based care by focusing on the health outcomes that matter to patients.To address the growing crises confronting the global health sector, health systems need to deliver better health outcomes to patients for the money spent, an approach known as value-based health care. Contrary to traditional approaches to health-sy...