A comic hero or heroine also goes on a journey, but for the comic hero, it’s often quite, quite different. The hero decides to go on the adventure; the comic hero often has no choice. The hero has a wise old man; the comic hero often meets an idiot who inadvertently says something that can teach him a thing or two. Steve Kaplan will show you the diverse paths that comedy takes in The Comic Hero’s Journey.

In business, there's no standing still. The trick is to become an elephant—big enough to make a difference, healthy enough to withstand financial currents, strong enough to influence your market—and smart enough to avoid the pitfalls of growth.With Be the Elephant, bestselling author Steve Kaplan provides the business-growing playbook for every entrepreneur, CEO, sales professional, small business owner, and manager alike. The strategy, ...

Now available in paperback, Steve Kaplan's Bag the Elephant, is the New York Times, Wall Street Journal, USA Today, and Business Week bestseller that has received praise from around the business community:"Steve Kaplan's elephant strategy is right on the money, as long as you're willing to roll up your sleeves and go to work."—Daniel M. Snyder, Owner, Chairman of the Board, The Washington Redskins."Kaplan shows you how to think BIG, act BIG, an...

While other books give you tips on how to “write funny,” this book offers a paradigm shift in understanding the mechanics and art of comedy and the proven, practical tools that help writers translate that understanding into successful, commercial scripts. The Hidden Tools of Comedy unlocks the unique secrets and techniques of writing comedy. Kaplan deconstructs sequences in popular films and TV that work and don’t work and explains what tools were used (or should have been used).

In the rapidly evolving digital era, delivering exceptional user experiences at every touchpoint is vital for businesses to remain competitive."Marketing, Sales and Service with AI" is an insightful guide that demonstrates how artificial intelligence (AI) can be leveraged to create unparalleled customer experiences, boost sales, and strengthen brand loyalty.This groundbreaking book takes you on a journey through the revolutionary impact AI has on marketing,...

In the rapidly evolving digital era, delivering exceptional user experiences at every touchpoint is vital for businesses to remain competitive."Revolutionizing the Customer Journey: Harnessing AI to Transform Marketing, Sales, and Service" is an insightful guide that demonstrates how artificial intelligence (AI) can be leveraged to create unparalleled customer experiences, boost sales, and strengthen brand loyalty.This groundbreaking book takes you on a jou...

A trusted advisor to America's top corporations and recognized as one of today's preeminent marketing experts, Jay Abraham has created a program of proven strategies to help you realize undreamed-of success!Unseen opportunities face each of us every day. Using clear examples from his own experience, Jay explains just how easy it can be to find and/or create new opportunities for wealth-building in any existing business, enterprise, or venture.And just how e...

Become a digital-first organization—and avoid disruption.If you read nothing else on the principles and practices that lead to successful digital transformation, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reinvent your digital strategy, overcome barriers to change, and win in the continuously connected world.This book will inspire you to:De...

Young serial entrepreneur Scott Gerber is not the product of a wealthy family or storied entrepreneurial heritage. Nor is he the outcome of a traditional business school education or a corporate executive turned entrepreneur. Rather, he is a hard-working, self-taught 26-year-old hustler, rainmaker, and bootstrapper who has survived and thrived despite never having held the proverbial "real” job.In Never Get a "Real" Job: How to Dump Your Boss, Build a Business, and Not Go Broke...

If you’re starting a new business or planning your business’s future, there are plenty of things you should take into account. Strategic Planning For Dummies covers everything you need to know to develop a plan for building and maintaining a competitive advantage — no matter what business you’re in.Written by Erica Olsen, founder and President of a business development firm that helps entrepreneurial-minded businesses plan for a successful future, this handy guide covers a...

Leading tech companies such as Netflix, Amazon and Uber use data science and machine learning at scale in their core business processes, whereas most traditional companies struggle to expand their machine learning projects beyond a small pilot scope. This book enables organizations to truly embrace the benefits of digital transformation by anchoring data and AI products at the core of their business.It provides executives with the essential tools and concepts to es...

How to Make Money Online Book Series"10 Ways to Make Money Online with AI" is a comprehensive guide to leveraging the power of artificial intelligence to create and grow successful online businesses. The book explores a wide range of opportunities for making money online with AI, from e-commerce and online marketplaces to creating and selling AI-powered products and services.