"One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon"Fascinating, entertaining and thought-stimulating."--The New York Times Book Review"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command--The New YorkerOriginally published in 195...

An exposé of "the systematic attempt of business to make us wasteful, debt-ridden, permanently discontented individuals," The Waste Makers is Vance Packard's pioneering 1960 work on how the rapid growth of disposable consumer goods was degrading the environmental, financial, and spiritual character of American society.The Waste Makers was the first book to probe the increasing commercialization of American life—the development of consumption for consumption's sake...

"How to Pick a Mate: The Guide to a Happy Marriage" by Clifford R. Adams and Vance Packard is a comprehensive exploration of the essential qualities to consider when choosing a life partner. The authors delve into the psychological and social factors that influence mate selection, emphasizing the importance of compatibility, shared values, and mutual respect. Through engaging anecdotes and practical advice, the book aims to equip readers with the tools necessary to make informed decisions ...

Originally published in 1964, The Naked Society was the first book on the threats to privacy posed by new technologies such as modern surveillance techniques and methods for influencing human behavior. This all new edition of the book features an introduction by noted historian Rick Perlstein.

The New York Times bestseller that explains why certain products and ideas become popular.“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products an...

In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success.In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Sta...

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas.In Purple Cow, first publis...

A groundbreaking guide to overcoming the inner obstacles that sabotage your efforts to be your best on the job—part of the bestselling Inner Game series, with more than one million copies sold!“If you feel like you’ve sunk to a new mental low on the job, this book has the potential to pump you up and help you to regain your ambition.”—Rocky Mountain NewsNo matter how long you’ve been doing it or how little you think there is to lea...

Do You Want To Gain More Traffic With Your Social Media Brand? With the development of social media as a platform for marketing, people now have a multitude of choices when it comes to branding on the Internet. Platforms like Facebook, Twitter, Instagram, Pinterest and Google Plus have millions, even billions of users. Imagine if you could establish an authority presence in a place with an audience all over the world. The best thing about Social Media is that people are telling you what th...

Drawing on Zen philosophy and his expertise in the martial art of aikido, bestselling author George Leonard shows how the process of mastery can help us attain a higher level of excellence and a deeper sense of satisfaction and fulfillment in our daily lives.Whether you're seeking to improve your career or your intimate relationships, increase self-esteem or create harmony within yourself, this inspiring prescriptive guide will help you master anything you choose a...

An economist's version of The Way Things Work, this engaging volume is part field guide to economics and part expose of the economic principles lurking behind daily events, explaining everything from traffic jams to high coffee prices. The Undercover Economist is for anyone who's wondered why the gap between rich and poor nations is so great, or why they can't seem to find a decent second-hand car, or how to outwit Starbucks. This book offers the hidden story behind these and other questio...

In Green Gone Wrong environmental writer Heather Rogers blasts through the marketing buzz of big corporations and asks a simple question: Do today’s much-touted "green" products—carbon offsets, organic food, biofuels, and eco-friendly cars and homes—really work? Implicit in efforts to go green is the promise that global warming can be stopped by swapping out dirty goods for "clean" ones. But can earth-friendly products really save the planet?This far-reach...