Proposes a theory and case studies on repairing a damaged or threatened image or reputation.In our constantly plugged-in and connected world, image is everything. People, groups, organizations, and countries frequently come under suspicion of wrongdoing and sometimes require defense. Accounts, Excuses, and Apologies describes the image-repair strategies that may be used to help defuse these threats.The Third Edition of this classic book builds on t...

This book is based on the Functional Theory of Political Campaign Discourse. It adopts a communication perspective to campaigns for public office. It discusses medium (e.g., speeches TV spots, debates, social media), sources of campaign messages, context (e.g., primary vs. general campaign), audience (voters and how they process messages), news coverage of election campaigns, and non-presidential and non-U.S. election messages.

Political debates are an important facet of modern election campaigns. How politicians frame an argument, how the audience perceives it, and how the media decides to display it are key components in analyzing the outcome of a political debate, and ultimately, an election. Drawing mainly on the functional theory of political campaign discourse, William L. Benoit examines a wide variety of debates not only in the United States but across the globe. Because each phase of election offers new c...

Persuasive attacks have captured public interest for centuries. These attacks uniquely span the range from high level politics to celebrity scandal. Each context highlights totally different harmful behaviors, yet key strategies are employed in consistent, and surprisingly unique, ways.This book investigates the nature of persuasive attack by examining the strategies used in various cases to denigrate an individual or organization for their behavior and/or character. Beginning with...

Persuasive Attacks on Donald Trump in the 2016 Presidential Primary investigates the nature of persuasive attacks on Donald Trump during the 2016 presidential primary campaign. It begins by extending the Theory of Persuasive Attack to include attacks on character as well as attacks on actions. William L. Benoit & Mark J. Glantz use topical analysis to understand humor (late night television jokes; video from SNL, Colbert, and Oliver; articles in The Onion, and political cartoons) and Repub...

Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular television show. What happens when those audiences splinter? The Rise and Fall of Mass Communication surveys the aftermath of exactly that, noting that very few modern media products have audiences ab...

A Functional Analysis of Political Television Advertisements examines theory and research on election advertisements. William Benoit employs the Functional Theory of Political Campaign Discourse to understand the nature or content of television spots in election campaigns. Beginning with a look at American presidential spots from 1952–2012, Benoit investigates the three functions—acclaims, attacks, and defenses—and the topics of policy and character for these groups of political commercial...

This book offers content analyses of the 2016 presidential candidate campaign messages from the primary and the general election. The chapters examine both new (Twitter, Facebook) and traditional (TV spots, debates, speeches) media employed in this contest. This allows comparison of campaign phases (primary versus general), candidates (Republican primary and Democratic primary candidates; general election candidates), and message forms. The results are compared with data from analyses of p...

A true entertainment bible, this book is full of ideas for having fun or entertaining alone or in a group, whether at home, outdoors or during an evening with friends. This book is the perfect companion for those who want a full life and never get bored! This book is a very good idea for an original gift to offer to a member of your family or a friend.This book contains 365 ideas, ie 1 idea per day for 1 year! There are ideas for having fun during the day and also in the evening: c...

This work peels back the curtain on how political campaigns influence America, covering everything from social media to getting to the Oval Office.This comprehensive handbook reveals essentially everything the American public wants to know about political campaigns. The two-volume set begins with a historical overview, then goes on to investigate campaigns from a variety of perspectives that shed light on how they work and why. Readers will discover how campaigns a...

This book explores the ways in which political parties, in contemporary parliamentary democracies, choose their leaders and then subsequently hold them accountable. The authors provide a comprehensive examination of party leadership selection and accountability both through examination of parties and countries in different institutional settings and through a holistic analysis of the role of party leaders and the methods through which they assume, and exit, the office.The collectio...

Putting Image Repair to the Test:Quantitative Applications of Image Restoration Theory examines content analytic, attitudinal, and behavioral claims to advance current assertions made about image repair discourse, its effects, and the surrounding discourse. The contributors provide empirical data to answer research questions and to test various hypotheses in one substantive volume that builds on prior research in this field. Recommended for scholars in communication studies, public relatio...