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Anbefalet til dig

The Internet Ideology

From A as in Advertising to Z as in Zipcar

af Massimo Moruzzi ...

Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Læs mere

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Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a
... Læs mere
This is Marketing

You Can’t Be Seen Until You Learn To See

af Seth Godin ...

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Læs mere

129,07 kr.

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation
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Organizational Crisis Communication

A Multivocal Approach

af Finn Frandsen, Winni Johansen ...

When a crisis breaks out, it’s not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond.This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more ... Læs mere

910,18 kr.

When a crisis breaks out, it’s not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond.This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more
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The ABC'S of Local Government Management

Equity, Efficiency, and Effectiveness

af John Bauer ...

"ABC's of Local Government Management" is a practical guide for current and aspiring local government professionals who want a clear understanding of what the job truly demands. Drawing on more than three decades of hands on experience, John Bauer offers grounded insight into the daily realities of managing cities and towns. The book speaks directly to those navigating the balance between public ... Læs mere

40,01 kr.

"ABC's of Local Government Management" is a practical guide for current and aspiring local government professionals who want a clear understanding of what the job truly demands. Drawing on more than three decades of hands on experience, John Bauer offers grounded insight into the daily realities of managing cities and towns. The book speaks directly to those navigating the balance between public
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Capitalism, Democracy, and Discontent

af Dilip Kumar Agrawal ...

Capitalism, Democracy, and Discontent is a thoughtful and wide-ranging exploration of the uneasy relationship between economic freedom, political equality, and public dissatisfaction in the modern world. The book examines how capitalism and democracy, two of the most powerful forces of modern history, have shaped nations, societies, institutions, and individual lives. Capitalism promises ... Læs mere

19,18 kr. eller Gratis med Kobo Plus

Capitalism, Democracy, and Discontent is a thoughtful and wide-ranging exploration of the uneasy relationship between economic freedom, political equality, and public dissatisfaction in the modern world. The book examines how capitalism and democracy, two of the most powerful forces of modern history, have shaped nations, societies, institutions, and individual lives. Capitalism promises
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Social Misfits: A Call For Yelp

af Jason Miller ...

A comprehensive guide for any business to deal with Yelp, bad Yelp reviews, and social media ... Læs mere

19,18 kr. eller Gratis med Kobo Plus

A comprehensive guide for any business to deal with Yelp, bad Yelp reviews, and social media
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Robots can’t do networking (yet). 12 takeaways on how to create and manage interpersonal relationships in the digital era

af Gianfranco Minutolo ...

“What counts is what’s written on your curriculum vitae, what you’ve done.” Until yesterday this was the rule that governed rising to the top in the professional world. The current job market, on the other hand, seems to be increasingly interested in the so-called soft skills, the aptitude skills that make one profile more suitable than another.The “queen” of these soft skills, the one that will ... Læs mere

136,22 kr.

“What counts is what’s written on your curriculum vitae, what you’ve done.” Until yesterday this was the rule that governed rising to the top in the professional world. The current job market, on the other hand, seems to be increasingly interested in the so-called soft skills, the aptitude skills that make one profile more suitable than another.The “queen” of these soft skills, the one that will
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Tópicos Avançados em Comunicação

Para entender as Relações Públicas e a Comunicação Contemporânea - Reflexões e Tendências

af Carolina Frazon Terra, João Francisco Raposo ...

No livro Tópicos Avançados em Comunicação: para Entender as Relações Públicas e a Comunicação Contemporânea, Reflexões e Tendências, os autores contextualizam e descrevem as grandes mudanças provocadas pela digitalização na sociedade contemporânea e como esta atinge a comunicação nas organizações. Ao mesmo tempo que destacam os desafios do fazer comunicacional na atualidade, mostram como se ... Læs mere

49,00 kr. eller Gratis med Kobo Plus

No livro Tópicos Avançados em Comunicação: para Entender as Relações Públicas e a Comunicação Contemporânea, Reflexões e Tendências, os autores contextualizam e descrevem as grandes mudanças provocadas pela digitalização na sociedade contemporânea e como esta atinge a comunicação nas organizações. Ao mesmo tempo que destacam os desafios do fazer comunicacional na atualidade, mostram como se
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The clock that had no hands, and nineteen other essays about advertising

af Kaufman ...

The Clock That Had No Hands, and Nineteen Other Essays About Advertising by Herbert Kaufman is a thought-provoking collection of essays that delves into the art, science, and psychology of advertising in the early twentieth century. Through twenty insightful essays, Kaufman explores the fundamental principles that drive successful advertising, offering both practical advice and philosophical ... Læs mere

172,12 kr.

The Clock That Had No Hands, and Nineteen Other Essays About Advertising by Herbert Kaufman is a thought-provoking collection of essays that delves into the art, science, and psychology of advertising in the early twentieth century. Through twenty insightful essays, Kaufman explores the fundamental principles that drive successful advertising, offering both practical advice and philosophical
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Nonprofit Communications

A Mission-Driven and Human-Centered Approach

af Kelly C. Gaggin ...

This text provides a guide to strategic communications for nonprofit organizations that is rooted in the desire to serve and do good.Acknowledging that nonprofit organizations, like commercial businesses, cannot succeed without a communications strategy that supports their overall business goals, seasoned practitioner and educator Kelly C. Gaggin explores the industry in a way that nurtures the ... Læs mere

494,98 kr.

This text provides a guide to strategic communications for nonprofit organizations that is rooted in the desire to serve and do good.Acknowledging that nonprofit organizations, like commercial businesses, cannot succeed without a communications strategy that supports their overall business goals, seasoned practitioner and educator Kelly C. Gaggin explores the industry in a way that nurtures the
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Softlanding hacia Estados Unidos para inversionistas latinoamericanos

af Arturo Lavin Salazar, Binationalink ...

Está dirigido a todo empresario en latinoamerica que esté considerando internacionalizar su empresa, hacer negocios y/o residir en los Estados Unidos. La gran riqueza del libro, es que cada uno de sus capítulos fue escrito por el dueño, socio, CEO o alto directivo de una empresa americana especializada ya sea en materia legal corporativa, migratoria, fiscal, financiamiento, inversión, bienes ... Læs mere

118,11 kr. eller Gratis med Kobo Plus

Está dirigido a todo empresario en latinoamerica que esté considerando internacionalizar su empresa, hacer negocios y/o residir en los Estados Unidos. La gran riqueza del libro, es que cada uno de sus capítulos fue escrito por el dueño, socio, CEO o alto directivo de una empresa americana especializada ya sea en materia legal corporativa, migratoria, fiscal, financiamiento, inversión, bienes
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Increase Your Impact and Influence

af Gini Graham Scott PhD ...

INCREASE YOUR IMPACT AND INFLUENCE features different ways to share your message in multiple formats in order to reach your intended audience in the ways they prefer to get that message. This message is whatever content or communication you want to convey, and you can repackage and repurpose your message in various ways to break through the clutter in today's supercharged information age. Doing so ... Læs mere

19,18 kr. eller Gratis med Kobo Plus

INCREASE YOUR IMPACT AND INFLUENCE features different ways to share your message in multiple formats in order to reach your intended audience in the ways they prefer to get that message. This message is whatever content or communication you want to convey, and you can repackage and repurpose your message in various ways to break through the clutter in today's supercharged information age. Doing so
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Public Relations in the Digital Age - Building Trust in a Noisy World

af Grace Cooper ...

In a world where information moves at lightning speed and audiences are constantly bombarded with messages, building and maintaining trust has never been more challenging—or more essential. "Public Relations in the Digital Age" provides an in-depth look at how PR professionals can effectively navigate the evolving media landscape to create authentic, lasting connections. This book covers the ... Læs mere

7,94 kr.

In a world where information moves at lightning speed and audiences are constantly bombarded with messages, building and maintaining trust has never been more challenging—or more essential. "Public Relations in the Digital Age" provides an in-depth look at how PR professionals can effectively navigate the evolving media landscape to create authentic, lasting connections. This book covers the
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Managing Human Resources in Cross-Border Alliances

af Susan E Jackson, Yadong Luo, Randall S Schuler ...

Serier serie Global HRM
Across the world, companies are forming some of the most complex and exciting collaborations in the business world: cross-border alliances (CBAs). Yet while this offers multinational companies a way into the global marketplace, there is no guarantee of success.This book looks at the business and human resource issues arising in these complex collab ... Læs mere

624,13 kr.

Across the world, companies are forming some of the most complex and exciting collaborations in the business world: cross-border alliances (CBAs). Yet while this offers multinational companies a way into the global marketplace, there is no guarantee of success.This book looks at the business and human resource issues arising in these complex collab
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A Short Guide to Reputation Risk

af Garry Honey ...

Serier serie Short Guides to Business Risk
Does your organization have a good or bad reputation, and who takes responsibility for it? Whether viewed as an intangible asset or potential liability, damage to reputation can be costly. In the private sector loss of investor confidence can dent corporate value; in the public sector loss of public trust can lead to political change. How can anyone protect reputation from damage? ... Læs mere

548,79 kr.

Does your organization have a good or bad reputation, and who takes responsibility for it? Whether viewed as an intangible asset or potential liability, damage to reputation can be costly. In the private sector loss of investor confidence can dent corporate value; in the public sector loss of public trust can lead to political change. How can anyone protect reputation from damage?
... Læs mere
Fearless Editing:

Crafting Words and Images for Print, Web, and Public Relations

af Tim Pilgrim ...

Fearless Editing clearly articulates the basic concepts underlying editing techniques and demonstrates their application for newspapers, public relations, magazines and Web pages. This text takes a conceptual approach that integrates verbal skills with visual elements. Unlike other texts that are clearly designed for print, this book includes multi-media applications in every chapter. ... Læs mere

1.291,43 kr.

Fearless Editing clearly articulates the basic concepts underlying editing techniques and demonstrates their application for newspapers, public relations, magazines and Web pages. This text takes a conceptual approach that integrates verbal skills with visual elements. Unlike other texts that are clearly designed for print, this book includes multi-media applications in every chapter.
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The Reputation Advantage

The Strategic Multiplier Behind Growth, Market Access, and Long-Term Value

af Chris Foster ...

A Fast Company Press bookReputation is no longer the result of performance. It is the capital that makes performance possible.Reputation governs market access, accelerates opportunity, and determines how fast an enterprise can move—or how hard it hits resistance when pressure comes. Yet many organizations still treat reputation as a campaign or a crisis response rather than what it truly is: a ... Læs mere

80,10 kr. eller Gratis med Kobo Plus

A Fast Company Press bookReputation is no longer the result of performance. It is the capital that makes performance possible.Reputation governs market access, accelerates opportunity, and determines how fast an enterprise can move—or how hard it hits resistance when pressure comes. Yet many organizations still treat reputation as a campaign or a crisis response rather than what it truly is: a
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Fundamentals of Advertising

af John Wilmshurst, Adrian Mackay ...

The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. The authors use a ... Læs mere

677,95 kr.

The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. The authors use a
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Public Relations Research Annual

Volume 3

Redigeret af Larissa A. Grunig, James E. Grunig ...

Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly grounded, theoretical research in a field that has only begun to mature. The studies and reviews presented represent the most contemporary thought and investigation brought to bear on this ... Læs mere

387,35 kr.

Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly grounded, theoretical research in a field that has only begun to mature. The studies and reviews presented represent the most contemporary thought and investigation brought to bear on this
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The Guide to Financial Public Relations

How to Stand Out in the Midst of Competitive Clutter

af Larry Chambers ...

Giving readers easy-to-follow steps for showcasing their talents, The Guide to Financial Public Relations: How to Stand Out in the Midst of Competitive Clutter focuses on writing and getting published in the target market's trade magazines, newspapers, and journals. The author features effective writing and presentation tips with how-to-write methods for non-writers. The techniques are designed to ... Læs mere

1.033,12 kr.

Giving readers easy-to-follow steps for showcasing their talents, The Guide to Financial Public Relations: How to Stand Out in the Midst of Competitive Clutter focuses on writing and getting published in the target market's trade magazines, newspapers, and journals. The author features effective writing and presentation tips with how-to-write methods for non-writers. The techniques are designed to
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Reengineering the Training Function

How to Align Training With the New Corporate Agenda

af Donald Shandler ...

If you have questions about how to meet the demands of the new economy, corporate and organizational agendas, and the changing workplace you will find the answers in this well-written and concise book. Reengineering the Training Function provides a plan of action rich in strategies and tactics, full of specific guidelines and tools that can be put to use immediately. Learn how successful business ... Læs mere

1.625,07 kr.

If you have questions about how to meet the demands of the new economy, corporate and organizational agendas, and the changing workplace you will find the answers in this well-written and concise book. Reengineering the Training Function provides a plan of action rich in strategies and tactics, full of specific guidelines and tools that can be put to use immediately. Learn how successful business
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A Modern Guide to Public Relations: Including

Content Marketing, SEO, Social Media & PR Best Practices

af Amy Rosenberg ...

For PR Industry BeginnersAmy Rosenberg's first book, A Modern Guide to Public Relations, is a no-frills guide to everything you wish you learned in college or on-the-job about launching a PR career or adding new skills to your marketing position.Through an honest, boots-on-the-ground account of two decades working in PR, Rosenberg teaches you how to work with bloggers, podcasters and traditional ... Læs mere

80,10 kr.

For PR Industry BeginnersAmy Rosenberg's first book, A Modern Guide to Public Relations, is a no-frills guide to everything you wish you learned in college or on-the-job about launching a PR career or adding new skills to your marketing position.Through an honest, boots-on-the-ground account of two decades working in PR, Rosenberg teaches you how to work with bloggers, podcasters and traditional
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The Age of Outrage

How to Lead in a Polarized World

af Karthik Ramanna ...

A first-of-its-kind look at the outrage gripping organizations worldwide—and how leaders can respond to it.Outrage is everywhere—on the left and on the right—and many companies have found themselves in the crosshairs. GoFundMe was pressured to cut off funding to protesting truckers in Ottawa. Disney's CEO was dragged down for mishandling both sides of Florida's "Don't Say Gay" law. Facebook and ... Læs mere

218,11 kr. eller Gratis med Kobo Plus

A first-of-its-kind look at the outrage gripping organizations worldwide—and how leaders can respond to it.Outrage is everywhere—on the left and on the right—and many companies have found themselves in the crosshairs. GoFundMe was pressured to cut off funding to protesting truckers in Ottawa. Disney's CEO was dragged down for mishandling both sides of Florida's "Don't Say Gay" law. Facebook and
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Media Today

Mass Communication in a Converging World

af Joseph Turow ...

This eighth edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives.The book’s media systems approach helps students to look carefully at how media content is created, ... Læs mere

1.000,83 kr.

This eighth edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives.The book’s media systems approach helps students to look carefully at how media content is created,
... Læs mere

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Anbefalet til dig

PR e-bøger

The Internet Ideology

This is Marketing

Organizational Crisis Communication

The ABC'S of Local Government Management

Capitalism, Democracy, and Discontent

Social Misfits: A Call For Yelp

Robots can’t do networking (yet). 12 takeaways on how to create and manage interpersonal relationships in the digital era

Tópicos Avançados em Comunicação

The clock that had no hands, and nineteen other essays about advertising

Nonprofit Communications

Softlanding hacia Estados Unidos para inversionistas latinoamericanos

Increase Your Impact and Influence

Public Relations in the Digital Age - Building Trust in a Noisy World

Managing Human Resources in Cross-Border Alliances

A Short Guide to Reputation Risk

Fearless Editing:

The Reputation Advantage

Fundamentals of Advertising

Public Relations Research Annual

The Guide to Financial Public Relations

Reengineering the Training Function

A Modern Guide to Public Relations: Including

The Age of Outrage

Media Today