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The Internet Ideology

From A as in Advertising to Z as in Zipcar

af Massimo Moruzzi ...

Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Læs mere

Gratis

Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a
... Læs mere
This is Marketing

You Can’t Be Seen Until You Learn To See

af Seth Godin ...

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Læs mere

128,66 kr.

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation
... Læs mere
Progress and Poverty, Volumes I and II

An Inquiry into the Cause of Industrial Depressions and of Increase of Want with Increase of Wealth

af Henry George ...

'Progress and Poverty: An Inquiry into the Cause of Industrial Depressions and of Increase of Want with Increase of Wealth: The Remedy' is an 1879 book by social theorist and economist Henry George. It is a treatise on the questions of why poverty accompanies economic and technological progress, and why economies exhibit a tendency toward cyclical boom and bust. George uses history and deductive ... Læs mere

15,00 kr. eller Gratis med Kobo Plus

'Progress and Poverty: An Inquiry into the Cause of Industrial Depressions and of Increase of Want with Increase of Wealth: The Remedy' is an 1879 book by social theorist and economist Henry George. It is a treatise on the questions of why poverty accompanies economic and technological progress, and why economies exhibit a tendency toward cyclical boom and bust. George uses history and deductive
... Læs mere
Organizational Crisis Communication

A Multivocal Approach

af Finn Frandsen, Winni Johansen ...

When a crisis breaks out, it’s not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond.This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more ... Læs mere

903,47 kr.

When a crisis breaks out, it’s not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond.This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more
... Læs mere
Digital PR

af Danny Whatmough, PRCA ...

Serier serie PRCA Practice Guides
Digital changes everything. That’s a truth that has played out across industries the world over. And PR is a perfect example of an industry that has been forced to transform. Across every PR discipline, from media relations and content creation through to social media and influencer marketing, digital has changed traditional PR techniques and ushered in a whole new wave of specialisms that ... Læs mere

180,49 kr.

Digital changes everything. That’s a truth that has played out across industries the world over. And PR is a perfect example of an industry that has been forced to transform. Across every PR discipline, from media relations and content creation through to social media and influencer marketing, digital has changed traditional PR techniques and ushered in a whole new wave of specialisms that
... Læs mere
Coach en scène — Livre 2/4

Le best-seller Confessions Of A Public Speaker enfin en français !

af Scott Berkun ...

COACH EN SCÈNE — LIVRE 2/4Dans les manuels pratiques et hilarants de cette série, l'auteur et conférencier professionnel Scott Berkun s’attache à révéler les techniques qui se cachent derrière l’aisance des grands communicants et démontre comment chacun peut apprendre à les maîtriser.Vous êtes gestionnaire ? Manager ? Enseignant, professeur ? À vous comme à toute personne qui parle et s’att... ... Læs mere

73,97 kr.

COACH EN SCÈNE — LIVRE 2/4Dans les manuels pratiques et hilarants de cette série, l'auteur et conférencier professionnel Scott Berkun s’attache à révéler les techniques qui se cachent derrière l’aisance des grands communicants et démontre comment chacun peut apprendre à les maîtriser.Vous êtes gestionnaire ? Manager ? Enseignant, professeur ? À vous comme à toute personne qui parle et s’att...
... Læs mere
How to Boost Your Business

Promoting Your Product in a Digital and Multi-Meda World

af Max Berry ...

This handy primer offers answers to a question that has confronted business owners since the dawn of the digital age – How do I best use the growing number of ways to promote my product? Do I post on social media? Do I advertise online? Do I place ads in traditional media, like newspapers? This easily digestible book discusses – with pros and cons – every conceivable promotional channel and offers ... Læs mere

22,36 kr.

This handy primer offers answers to a question that has confronted business owners since the dawn of the digital age – How do I best use the growing number of ways to promote my product? Do I post on social media? Do I advertise online? Do I place ads in traditional media, like newspapers? This easily digestible book discusses – with pros and cons – every conceivable promotional channel and offers
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Brand Yourself Successful

Ensure Your Success

af Hazel Cunningham ...

What Is YOUR Brand?No, we're not talking about cigarettes or beer! We're talking about your BRAND. What is your personal orprofessional brand? How do others "see" you or your business?If you don't know, you're leaving a critical factor of your success to chance. It's interesting to note that most business owners give little thought to branding their business.The smart onesn know that they need a ... Læs mere

17,08 kr. eller Gratis med Kobo Plus

What Is YOUR Brand?No, we're not talking about cigarettes or beer! We're talking about your BRAND. What is your personal orprofessional brand? How do others "see" you or your business?If you don't know, you're leaving a critical factor of your success to chance. It's interesting to note that most business owners give little thought to branding their business.The smart onesn know that they need a
... Læs mere
Systems of Innovation

Technologies, Institutions and Organizations

Redigeret af Charles Edquist ...

The systems of innovation approach is considered by many to be a useful analytical approach for better understanding innovation processes as well as the production and distribution of knowledge in the economy. It is an appropriate framework for the empirical study of innovations in their contexts and is relevant for policy makers. This text is the result of the work within an international inter ... Læs mere

547,07 kr.

The systems of innovation approach is considered by many to be a useful analytical approach for better understanding innovation processes as well as the production and distribution of knowledge in the economy. It is an appropriate framework for the empirical study of innovations in their contexts and is relevant for policy makers. This text is the result of the work within an international inter
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Start From Experience

af Melissa Guenette Mason ...

You're not starting from scratch, you're starting from experience. This candid, practical guide shows entrepreneurs how to turn missteps into momentum, build systems that last, and find peace in the messy middle of building a business. Part memoir, part playbook, Melissa Guenette Mason shares hard-earned lessons from launching, leading, and selling a company, so you can skip detours and move with ... Læs mere

62,80 kr.

You're not starting from scratch, you're starting from experience. This candid, practical guide shows entrepreneurs how to turn missteps into momentum, build systems that last, and find peace in the messy middle of building a business. Part memoir, part playbook, Melissa Guenette Mason shares hard-earned lessons from launching, leading, and selling a company, so you can skip detours and move with
... Læs mere
From Unknown to Expert

How to Use Clever PR and Social Media to Become a Recognised Expert

af Catriona Pollard ...

Public relations and social media can be the difference between being a well recognised expert and thought leader in your niche and just wishing you were. From Unknown To Expert delivers a comprehensive, step-by-step framework that will skyrocket you into the role of recognised expert and thought leader. Use the proven Unknown To Expert 5 Star System to: * Increase sales * Get more paid speaking ... Læs mere

35,81 kr.

Public relations and social media can be the difference between being a well recognised expert and thought leader in your niche and just wishing you were. From Unknown To Expert delivers a comprehensive, step-by-step framework that will skyrocket you into the role of recognised expert and thought leader. Use the proven Unknown To Expert 5 Star System to: * Increase sales * Get more paid speaking
... Læs mere
Setting Agendas in Cultural Markets

Organizations, Creators, Experiences

af Philemon Bantimaroudis ...

Serier serie Routledge Research in Communication Studies
This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have a keen interest in their symbolic presence, as their media visibility influences public knowledge, perceptions and even behaviors. Diminished public funding, in combination with the global ... Læs mere

493,43 kr.

This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have a keen interest in their symbolic presence, as their media visibility influences public knowledge, perceptions and even behaviors. Diminished public funding, in combination with the global
... Læs mere
Public Relations Management

af Kari Foster ...

The book provides a relatively scientific and complete knowledge system, especially knowledge of scientific theoretical basis in this field, based on the perception that the demand for PR knowledge is increasing while the amount of existing knowledge is still lacking, especially in terms of theoretical basis. This is a necessary component of a comprehensive PR training program that will produce ... Læs mere

78,52 kr.

The book provides a relatively scientific and complete knowledge system, especially knowledge of scientific theoretical basis in this field, based on the perception that the demand for PR knowledge is increasing while the amount of existing knowledge is still lacking, especially in terms of theoretical basis. This is a necessary component of a comprehensive PR training program that will produce
... Læs mere
Start-up and Entrepreneurial Communication

Theoretical Foundations and Contemporary Development

Redigeret af Alexander Godulla, Linjuan Rita Men ...

This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap.Start-up and entrepreneurial communication is a critical practice for organizations in their early stages of development. Characterized by their innovative and growth-oriented nature, these organizations often find themselves in a constant state of re-evaluation and ... Læs mere

493,43 kr.

This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap.Start-up and entrepreneurial communication is a critical practice for organizations in their early stages of development. Characterized by their innovative and growth-oriented nature, these organizations often find themselves in a constant state of re-evaluation and
... Læs mere
Hospitality & Tourism Human Relations Management in Africa

af Dr. Lumumba U. Ubani ...

The book draws attention to the topic of hospitality and tourism Human Relations Management in Africa. It urges hospitality and tourism organisations in Africa to identify the urgent need for the major challenges and develop an in-depth human relations management practices which will balance global competitiveness, multi-national flexibility and the building of a worldwide interrelationship. ... Læs mere

43,86 kr.

The book draws attention to the topic of hospitality and tourism Human Relations Management in Africa. It urges hospitality and tourism organisations in Africa to identify the urgent need for the major challenges and develop an in-depth human relations management practices which will balance global competitiveness, multi-national flexibility and the building of a worldwide interrelationship.
... Læs mere
Customer-Centric Marketing

Supporting Sustainability in the Digital Age

af Jon James, Neil Kelley, Dr Neil Richardson ...

Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the customer involved in the message. Customer-Centric Marketing shows readers how sustainable development ... Læs mere

289,61 kr.

Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the customer involved in the message. Customer-Centric Marketing shows readers how sustainable development
... Læs mere
The Art of Public Speaking: How to Improve Communication Skills and Interpersonal Skills With Public Speaking Tips and Effective Communication Training

af Robert J. Montgomery ...

Serier serie Quick Start Guide Series
The fear of public speaking is one of the top fears that people have. Statistics show that over 41% of people have some level of fear or anxiety with regards to speaking in front of an audience. This fear often manifests as excessive sweating, sweaty palms, increased heart rates, blanking out (memory loss), nausea and sometimes difficulty breathing. There are many speakers who have been in front ... Læs mere

70,66 kr.

The fear of public speaking is one of the top fears that people have. Statistics show that over 41% of people have some level of fear or anxiety with regards to speaking in front of an audience. This fear often manifests as excessive sweating, sweaty palms, increased heart rates, blanking out (memory loss), nausea and sometimes difficulty breathing. There are many speakers who have been in front
... Læs mere
Virales Marketing: Werden Sie durch Network Marketing, Empfehlungsmarketing und Influencer Marketing zum Talk of Town und steigern Sie Ihren Erfolg bei der Kundengewinnung & Neukundenakquise

af Maximilian Bauer ...

Lernen Sie wie Sie virales Marketing für Ihre Marke und Ihre Produkte nutzen können, um mit erfolgreicher Mundpropaganda neue Kunden zu erreichenHerkömmliche Kommunikation verfängt sich heutzutage nicht mehr, da die Zielgruppe aufgrund zu vieler Werbebotschaften nicht mehr auf diese reagiert. Mit einem ausgeklügelten Empfehlungsmarketing spricht Ihre Zielgruppe über Ihre Marke und empfiehlt sich ... Læs mere

59,70 kr.

Lernen Sie wie Sie virales Marketing für Ihre Marke und Ihre Produkte nutzen können, um mit erfolgreicher Mundpropaganda neue Kunden zu erreichenHerkömmliche Kommunikation verfängt sich heutzutage nicht mehr, da die Zielgruppe aufgrund zu vieler Werbebotschaften nicht mehr auf diese reagiert. Mit einem ausgeklügelten Empfehlungsmarketing spricht Ihre Zielgruppe über Ihre Marke und empfiehlt sich
... Læs mere
Flagship Marketing

Concepts and places

Redigeret af Tony Kent, Reva Brown ...

Serier serie Routledge Advances in Management and Business Studies
Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, covering issues such as consumerism, areas of consumption and experimental marketing theory and practise. ... Læs mere

547,07 kr.

Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, covering issues such as consumerism, areas of consumption and experimental marketing theory and practise.
... Læs mere
Pitch Perfect

Communicating with Traditional and Social Media for Scholars, Researchers, and Academic Leaders

af William Tyson ...

This book is intended for scholars, researchers, and academic leaders who have a passion to share their knowledge outside their classroom, laboratory, or institution; who want to make a difference; and who believe that the information they possess and ideas they offer are important for a wider public. Pitch Perfect is a practical guide to communicating your knowledge and research to broader ... Læs mere

289,58 kr.

This book is intended for scholars, researchers, and academic leaders who have a passion to share their knowledge outside their classroom, laboratory, or institution; who want to make a difference; and who believe that the information they possess and ideas they offer are important for a wider public. Pitch Perfect is a practical guide to communicating your knowledge and research to broader
... Læs mere
Environmental Strategic Communication

Advocacy, Persuasion, and Public Relations

af Derek Moscato ...

Environmental Strategic Communication: Advocacy, Persuasion, and Public Relations equips readers with the concepts, contexts, and practical tools to become effective environmental communicators across nonprofit, corporate, and government sectors. Derek Moscato reveals that key to winning hearts and minds in the environmental arena is the development and deployment of carefully crafted messages and ... Læs mere

193,24 kr.

Environmental Strategic Communication: Advocacy, Persuasion, and Public Relations equips readers with the concepts, contexts, and practical tools to become effective environmental communicators across nonprofit, corporate, and government sectors. Derek Moscato reveals that key to winning hearts and minds in the environmental arena is the development and deployment of carefully crafted messages and
... Læs mere
15 Preguntas Sobre Publicidad Nativa

af Massimo Moruzzi ...

Serier Bog 3 - 15 Preguntas
#NO ES UN LIBRO DE VERDAD (Sólo un grito)¿Es la publicidad nativa algo nuevo o simplemente un nombre nuevo?¿Es lo mismo que el marketing de contenidos? ¿Cómo se relaciona con el marketing en redes sociales?¿Funciona la publicidad nativa? ¿Tiene consecuencias negativas para la sociedad?¿Debería desregularse la publicidad nativa o debería regularse más seriamente?Las 15 preguntas:1.¿Qué es la ... Læs mere

Gratis

#NO ES UN LIBRO DE VERDAD (Sólo un grito)¿Es la publicidad nativa algo nuevo o simplemente un nombre nuevo?¿Es lo mismo que el marketing de contenidos? ¿Cómo se relaciona con el marketing en redes sociales?¿Funciona la publicidad nativa? ¿Tiene consecuencias negativas para la sociedad?¿Debería desregularse la publicidad nativa o debería regularse más seriamente?Las 15 preguntas:1.¿Qué es la
... Læs mere
量販解密：愛買、大潤發、家樂福，20年資歷專業達人，完全破解量販店讓人狂掃貨的暢銷祕密

af 何默真 ...

Serier serie 閱讀新視野
為什麼我想買這個，最後卻買了那個？為什麼這東西我不需要，看一看還是拿起來？早就列了購物清單，手推車為何越來越滿？其實……這中間都有人動了手腳！身在臺灣，幾乎人人都去過量販店；乾淨明亮的空間、井然有序的陳列、物美價廉的商品，光是推著購物車行走其間，就令人有種幸福的錯覺。沒錯，這就是大賣場讓你不知不覺越買越多的祕密之一。目的就是要你甘願掏錢，還慶幸自己撿了便宜！不說你不知道，量販賣場的每個安排都有邏輯。從來沒注意過？因為你總是：►被俗擱大碗的價格迷惑→不買不行！►被限量超低價商品吸引→我還不買爆！►都特地跑... ... Læs mere

50,60 kr.

為什麼我想買這個，最後卻買了那個？為什麼這東西我不需要，看一看還是拿起來？早就列了購物清單，手推車為何越來越滿？其實……這中間都有人動了手腳！身在臺灣，幾乎人人都去過量販店；乾淨明亮的空間、井然有序的陳列、物美價廉的商品，光是推著購物車行走其間，就令人有種幸福的錯覺。沒錯，這就是大賣場讓你不知不覺越買越多的祕密之一。目的就是要你甘願掏錢，還慶幸自己撿了便宜！不說你不知道，量販賣場的每個安排都有邏輯。從來沒注意過？因為你總是：►被俗擱大碗的價格迷惑→不買不行！►被限量超低價商品吸引→我還不買爆！►都特地跑...
... Læs mere
Event Sponsorship and Fundraising

An Advanced Guide

af Tom Lunt, Eva Nicotra ...

Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories, and developing critical insights on the dynamics of successful event sponsorship. Its coverage includes ... Læs mere

434,49 kr.

Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories, and developing critical insights on the dynamics of successful event sponsorship. Its coverage includes
... Læs mere

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PR e-bøger

The Internet Ideology

This is Marketing

Progress and Poverty, Volumes I and II

Organizational Crisis Communication

Digital PR

Coach en scène — Livre 2/4

How to Boost Your Business

Brand Yourself Successful

Systems of Innovation

Start From Experience

From Unknown to Expert

Setting Agendas in Cultural Markets

Public Relations Management

Start-up and Entrepreneurial Communication

Hospitality & Tourism Human Relations Management in Africa

Customer-Centric Marketing

The Art of Public Speaking: How to Improve Communication Skills and Interpersonal Skills With Public Speaking Tips and Effective Communication Training

Virales Marketing: Werden Sie durch Network Marketing, Empfehlungsmarketing und Influencer Marketing zum Talk of Town und steigern Sie Ihren Erfolg bei der Kundengewinnung & Neukundenakquise

Flagship Marketing

Pitch Perfect

Environmental Strategic Communication

15 Preguntas Sobre Publicidad Nativa

量販解密：愛買、大潤發、家樂福，20年資歷專業達人，完全破解量販店讓人狂掃貨的暢銷祕密

Event Sponsorship and Fundraising