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The Internet Ideology

From A as in Advertising to Z as in Zipcar

af Massimo Moruzzi ...

Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a ... Læs mere

Gratis

Regardless of the question, the Internet is the answer. Or so we are told.It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a
... Læs mere
This is Marketing

You Can’t Be Seen Until You Learn To See

af Seth Godin ...

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation ... Læs mere

129,07 kr.

#1 WALL STREET JOURNAL BESTSELLER & INSTANT NEW YORK TIMES BESTSELLERA game-changing approach to marketing, sales, and advertising.For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation
... Læs mere
Organizational Crisis Communication

A Multivocal Approach

af Finn Frandsen, Winni Johansen ...

When a crisis breaks out, it’s not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond.This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more ... Læs mere

910,18 kr.

When a crisis breaks out, it’s not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond.This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more
... Læs mere
Electric Narratives

The Brutal Truth About PR, Algorithms, And Atttention

af Jason Carlisle ...

Serier Bog 1 - Electric Narratives
Electric Narratives is not a manual. It’s a detonation. Jason Carlisle rips open the polished surface of public relations to expose what really drives attention in the age of algorithms. At the heart of the book is Persistent Narrative Seeding - a disruptive technique Carlisle developed to bend stories, shape perception, and outmanoeuvre the machine. Written in a raw, gonzo style, this book is ... Læs mere

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Electric Narratives is not a manual. It’s a detonation. Jason Carlisle rips open the polished surface of public relations to expose what really drives attention in the age of algorithms. At the heart of the book is Persistent Narrative Seeding - a disruptive technique Carlisle developed to bend stories, shape perception, and outmanoeuvre the machine. Written in a raw, gonzo style, this book is
... Læs mere
The Trust Catalyst

af Dean Thacker ...

Turn Doubt into Trust and Close More Sales Than Ever Before!Are you struggling to close deals because your prospects just don't seem to trust you? Do you feel like you're working harder than ever, yet your clients remain hesitant to commit? The truth is, the modern buyer is more skeptical than ever before, and traditional sales tactics simply don't work anymore. Without trust, even the best pitch ... Læs mere

51,25 kr. eller Gratis med Kobo Plus

Turn Doubt into Trust and Close More Sales Than Ever Before!Are you struggling to close deals because your prospects just don't seem to trust you? Do you feel like you're working harder than ever, yet your clients remain hesitant to commit? The truth is, the modern buyer is more skeptical than ever before, and traditional sales tactics simply don't work anymore. Without trust, even the best pitch
... Læs mere
The Future of Influence: Trends and Strategies for the Modern Marketer.

The Future of Influence: Trends and Strategies for the Modern Marketer.

af Pruthviraj Chauhan ...

"The Future of Influence: Trends and Strategies for the Modern Marketer" is a comprehensive guide to understanding the world of influencer marketing. This book covers everything from the basics of influencer marketing to the latest trends and strategies used by top brands and influencers. It explores the advantages and disadvantages of influencer marketing, legal and ethical considerations, and ... Læs mere

19,96 kr. eller Gratis med Kobo Plus

"The Future of Influence: Trends and Strategies for the Modern Marketer" is a comprehensive guide to understanding the world of influencer marketing. This book covers everything from the basics of influencer marketing to the latest trends and strategies used by top brands and influencers. It explores the advantages and disadvantages of influencer marketing, legal and ethical considerations, and
... Læs mere
What Is Law PR?

af Ivan Theodoulou ...

Attracting new clients and building your brand as a law firm is challenging in today's digitally driven legal industry. With so much competition, you need to differentiate yourself and gain visibility.That's where law public relations comes in.In this step-by-step guide, this eBook, "What is Law PR?", explains everything you need to know about using publicity strategies to promote your practice ... Læs mere

12,76 kr.

Attracting new clients and building your brand as a law firm is challenging in today's digitally driven legal industry. With so much competition, you need to differentiate yourself and gain visibility.That's where law public relations comes in.In this step-by-step guide, this eBook, "What is Law PR?", explains everything you need to know about using publicity strategies to promote your practice
... Læs mere
Corporate Communication

Concepts and Practice

af Jaishri Jethwaney ...

Corporate Communication: Concepts and Practice—a comprehensive and engaging textbook—helps in understanding the underlying concepts and real-life strategies of communication in modern-day corporate set-ups. One of the youngest management disciplines, corporate communication is used by companies to position themselves to the outside world in a highly competitive business environment and to build a ... Læs mere

484,22 kr.

Corporate Communication: Concepts and Practice—a comprehensive and engaging textbook—helps in understanding the underlying concepts and real-life strategies of communication in modern-day corporate set-ups. One of the youngest management disciplines, corporate communication is used by companies to position themselves to the outside world in a highly competitive business environment and to build a
... Læs mere
Comunicazionepuntodoc numero 6. Strumenti sociologici per i media studies

Strumenti sociologici per i media studies

af Mario Morcellini, Valeria Giordano, Luca F. Turinetti, Francesca Bellotti, Simona Mulargia, Christian Ruggiero, Davide Borrelli, Carmelo Lombardi, AA. VV. ...

Serier Bog 6 - Comuniazionepuntodoc
Il sesto numero di Comunicazionepuntodoc vuole dare spazio a un radicale ripensamento delle teorie degli effetti dei media che è in corso nel Dipartimento di Comunicazione e Ricerca Sociale della Sapienza, e che non può fare a meno del più ampio numero di voci “esterne” per trovare, anzitutto, contributi di conoscenza a un’ipotesi forte: un bilancio critico delle conseguenze sociali della ... Læs mere

80,10 kr. eller Gratis med Kobo Plus

Il sesto numero di Comunicazionepuntodoc vuole dare spazio a un radicale ripensamento delle teorie degli effetti dei media che è in corso nel Dipartimento di Comunicazione e Ricerca Sociale della Sapienza, e che non può fare a meno del più ampio numero di voci “esterne” per trovare, anzitutto, contributi di conoscenza a un’ipotesi forte: un bilancio critico delle conseguenze sociali della
... Læs mere
Glass Jaw

A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal

af Eric Dezenhall, Josh Culling ...

In an age when scandal can destroy a company's brand or anyone's reputation in an instant -- Glass Jaw is an Art of War guide to modern crisis management.In boxing terms, a tough-looking fighter who can't take a punch is said to have a "glass jaw," and so it is these days with targets of controversy. Down the rabbit hole of scandal, the weak are strong and the strong are weak. Just consider this ... Læs mere

80,18 kr.

In an age when scandal can destroy a company's brand or anyone's reputation in an instant -- Glass Jaw is an Art of War guide to modern crisis management.In boxing terms, a tough-looking fighter who can't take a punch is said to have a "glass jaw," and so it is these days with targets of controversy. Down the rabbit hole of scandal, the weak are strong and the strong are weak. Just consider this
... Læs mere
¿Y... ahora qué le decimos a la prensa?

af Evelia Meza ...

¿Y… ahora qué le decimos a la prensa? pretende concretar un aporte, un llamado al debate para jerarquizar el trabajo de los comunicadores institucionales en la función pública, tanto dentro del Estado como en los medios de comunicación masiva y, por consiguiente, en la opinión pública.El comunicador es como cualquier otro profesional que necesita de su trabajo para vivir con dignidad; pero ... Læs mere

32,01 kr. eller Gratis med Kobo Plus

¿Y… ahora qué le decimos a la prensa? pretende concretar un aporte, un llamado al debate para jerarquizar el trabajo de los comunicadores institucionales en la función pública, tanto dentro del Estado como en los medios de comunicación masiva y, por consiguiente, en la opinión pública.El comunicador es como cualquier otro profesional que necesita de su trabajo para vivir con dignidad; pero
... Læs mere
Public Relations Writing

Essential Tools for Effective Storytelling

af Valerie Fields ...

Public Relations Writing: Essential Skills for Effective Storytelling is a step-by-step "how-to" guide that helps students develop and hone the skills they need to become strong writers and versatile storytellers within the Public Relations field. Author Valerie Fields uses a practical approach, providing students with tips and checklists for producing high-quality content. Sample templates, ... Læs mere

916,02 kr.

Public Relations Writing: Essential Skills for Effective Storytelling is a step-by-step "how-to" guide that helps students develop and hone the skills they need to become strong writers and versatile storytellers within the Public Relations field. Author Valerie Fields uses a practical approach, providing students with tips and checklists for producing high-quality content. Sample templates,
... Læs mere
You Need PR

An Approachable Guide to Public Relations for Early-Stage Companies

af Jenna Guarneri ...

Why you need PR and how you can get it—even on a budgetDid you know that about 90 percent of startups fail within the first five years of operation? One of the major reasons for their failure is poor brand awareness, which is developed through PR strategies. Having the right exposure is vital to gaining new clients, growing the company, and securing future funding—in general, company success. But ... Læs mere

72,08 kr. eller Gratis med Kobo Plus

Why you need PR and how you can get it—even on a budgetDid you know that about 90 percent of startups fail within the first five years of operation? One of the major reasons for their failure is poor brand awareness, which is developed through PR strategies. Having the right exposure is vital to gaining new clients, growing the company, and securing future funding—in general, company success. But
... Læs mere
Spin Doctors

Junk Pet Food Partners in Crime

af Tom Lonsdale ...

In 1991, Dr Tom Lonsdale blew the whistle on the systemic animal cruelty and consumer fraud arising from the pet food industry/veterinary alliance. At the same time he proposed a simple, humane and economical solution for pets: a diet of raw meaty bones with occasional table scraps.Rather than confront inconvenient truths, the pet food industry and veterinary allies turned truth upside down. They ... Læs mere

80,10 kr.

In 1991, Dr Tom Lonsdale blew the whistle on the systemic animal cruelty and consumer fraud arising from the pet food industry/veterinary alliance. At the same time he proposed a simple, humane and economical solution for pets: a diet of raw meaty bones with occasional table scraps.Rather than confront inconvenient truths, the pet food industry and veterinary allies turned truth upside down. They
... Læs mere
Stop Competing and Start Dominating! When You're the Only Choice, You Always Win.

af Nick Nichols ...

Proven 7-Step Formula for B2B Consultants, Coaches, and Service Providers to Attract More High-Value Clients with a Signature Unique Selling Proposition. A Signature USP is your market-defining declaration that makes your competitors irrelevant. Unlike generic marketing messages, it captures your unique ability to solve your clients' most pressing problems in a way no one else can. It's sharp, ... Læs mere

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Proven 7-Step Formula for B2B Consultants, Coaches, and Service Providers to Attract More High-Value Clients with a Signature Unique Selling Proposition. A Signature USP is your market-defining declaration that makes your competitors irrelevant. Unlike generic marketing messages, it captures your unique ability to solve your clients' most pressing problems in a way no one else can. It's sharp,
... Læs mere
Building Your Crisis Communication Plan

The Complete Step-By Step Workbook For 2026

af Philippe Borremans ...

Crisis playbooks built for one-off events are ageing fast.In a connected world, a single incident—like a data breach or a supply chain failure—spills into other risks. What starts as one problem can escalate, draw in new stakeholders, and overlap with other issues. That’s the reality of a polycrisis. If your plan is mostly scripts for isolated scenarios, it can leave your team exposed when ... Læs mere

159,00 kr. eller Gratis med Kobo Plus

Crisis playbooks built for one-off events are ageing fast.In a connected world, a single incident—like a data breach or a supply chain failure—spills into other risks. What starts as one problem can escalate, draw in new stakeholders, and overlap with other issues. That’s the reality of a polycrisis. If your plan is mostly scripts for isolated scenarios, it can leave your team exposed when
... Læs mere
Public Relations und Entscheidung

Zur kommunikativen Form der PR im digitalen Zeitalter

af Anke Oßwald ...

Serier serie Social Sciences, Humanities and Law (excluding publishing partner content) (German language)
Anke Oßwald entwickelt in dem vorliegenden Buch eine entscheidungsorientierte Perspektive auf Public Relations. Aufbauend auf einem systemtheoretischen Kommunikationsverständnis konzipiert sie PR als spezifische Entscheidungspraxis und zeigt, welche weitergehenden Erkenntnismöglichkeiten damit verbunden sind. So lassen sich unter anderem Automatisierungsprozesse deutlich differenzierter darstellen ... Læs mere

584,85 kr.

Anke Oßwald entwickelt in dem vorliegenden Buch eine entscheidungsorientierte Perspektive auf Public Relations. Aufbauend auf einem systemtheoretischen Kommunikationsverständnis konzipiert sie PR als spezifische Entscheidungspraxis und zeigt, welche weitergehenden Erkenntnismöglichkeiten damit verbunden sind. So lassen sich unter anderem Automatisierungsprozesse deutlich differenzierter darstellen
... Læs mere
How to Negotiate Anything

Discover 7 Ways to Become a Better Negotiator and Increase Your Negotiating Skills to the Next Level

af ARX Reads ...

What's a quick way to crack that deal and earn some extra money in your pocket and not to lose your self-respect? Find out how to bargain for everything: your salary, the value of a car, or maybe a house. Anything! Here's how, and the way anyone can (and should!) to overcome shyness or anxiety about negotiating. ... Læs mere

23,97 kr. eller Gratis med Kobo Plus

What's a quick way to crack that deal and earn some extra money in your pocket and not to lose your self-respect? Find out how to bargain for everything: your salary, the value of a car, or maybe a house. Anything! Here's how, and the way anyone can (and should!) to overcome shyness or anxiety about negotiating.
... Læs mere
Affiliate Networking

Strategie per costruire il tuo team di affiliazione

af Alan Revolti ...

Non c'è modo più semplice di aumentare le tue entrate, che incrementare la vendita dei tuoi prodotti destinati a nuovi potenziali clienti e costruire un marchio riconosciuto collegandosi con veri esperti di marketing in affiliazione.Essi ti aiuteranno a creare prima di tutto motivazione e poi strategie mirate, sia durante che dopo il lancio del prodotto, ma faranno anche molto di più.Un esercito ... Læs mere

19,18 kr. eller Gratis med Kobo Plus

Non c'è modo più semplice di aumentare le tue entrate, che incrementare la vendita dei tuoi prodotti destinati a nuovi potenziali clienti e costruire un marchio riconosciuto collegandosi con veri esperti di marketing in affiliazione.Essi ti aiuteranno a creare prima di tutto motivazione e poi strategie mirate, sia durante che dopo il lancio del prodotto, ma faranno anche molto di più.Un esercito
... Læs mere
Like it or Plus it? - Facebook vs. Google Plus

Wie die beiden Netzwerke Ihre Unternehmenskommunikation verändern

af Nemo Altenberger, Jan Eisenkrein ...

Muss das denn jetzt wirklich sein?", fragten sich viele Entscheider in der Unternehmenskommunikation, als Google sein soziales Netzwerk Google+ vorstellte. Seitdem ist mehr als ein Jahr vergangen und Google+ hatte Zeit zu zeigen, was es kann. Welche Stärken Google+ hat und was Facebook einfach besser kann, damit beschäftigt sich dieses Buch. Welche grundlegenden Unterschiede und Möglichkeiten zur ... Læs mere

149,00 kr. eller Gratis med Kobo Plus

Muss das denn jetzt wirklich sein?", fragten sich viele Entscheider in der Unternehmenskommunikation, als Google sein soziales Netzwerk Google+ vorstellte. Seitdem ist mehr als ein Jahr vergangen und Google+ hatte Zeit zu zeigen, was es kann. Welche Stärken Google+ hat und was Facebook einfach besser kann, damit beschäftigt sich dieses Buch. Welche grundlegenden Unterschiede und Möglichkeiten zur
... Læs mere
How to Create a Trade Mark, Protect it and Build your Brand

Liam Birkett

af Liam M Birkett ...

You will benefit from knowing the direct route to creating a strong branding. Everything in this book is fully supported with a wide range of examples from real life experiences. I will save you time, money and heartache by telling you what to do and what to avoid. Read how dangers can be avoided, businesses improved, new angles for old business, create new lines and obtain free publicity.Learn ... Læs mere

80,10 kr.

You will benefit from knowing the direct route to creating a strong branding. Everything in this book is fully supported with a wide range of examples from real life experiences. I will save you time, money and heartache by telling you what to do and what to avoid. Read how dangers can be avoided, businesses improved, new angles for old business, create new lines and obtain free publicity.Learn
... Læs mere
The Wealth of Nations

af Adam Smith ...

"It is not from the benevolence of the butcher, the brewer, or the baker that we expect our dinner, but from their regard to their own interest." First published in 1776, Adam Smith's monumental work did for economics what Newton did for physics. The Wealth of Nations is the first comprehensive defense of a free-market system, arguing that when individuals are allowed to pursue their own interests ... Læs mere

8,00 kr. eller Gratis med Kobo Plus

"It is not from the benevolence of the butcher, the brewer, or the baker that we expect our dinner, but from their regard to their own interest." First published in 1776, Adam Smith's monumental work did for economics what Newton did for physics. The Wealth of Nations is the first comprehensive defense of a free-market system, arguing that when individuals are allowed to pursue their own interests
... Læs mere
Reputation schützt man nicht durch Kontrolle, sondern durch Integrität

Verstehen, wie Vertrauen entsteht und bewahrt wird – jenseits von Image-Strategien

af Luisa Weiß ...

Dieses Buch untersucht die psychologischen Grundlagen von Reputation und Vertrauen – nicht als strategisches Image-Management, sondern als organisches Ergebnis konsistenter Werte, transparenter Kommunikation und authentischen Handelns. Es beleuchtet, warum Kontrollversuche oft nach hinten losgehen und wie echtes Vertrauen durch Verlässlichkeit, den Umgang mit Fehlern und die Bereitschaft zu ... Læs mere

69,00 kr.

Dieses Buch untersucht die psychologischen Grundlagen von Reputation und Vertrauen – nicht als strategisches Image-Management, sondern als organisches Ergebnis konsistenter Werte, transparenter Kommunikation und authentischen Handelns. Es beleuchtet, warum Kontrollversuche oft nach hinten losgehen und wie echtes Vertrauen durch Verlässlichkeit, den Umgang mit Fehlern und die Bereitschaft zu
... Læs mere
#SOCIAL MEDIA PR tweet Book01

af Janet Fouts, Edited by Rajesh Setty ...

PR has always been demanding. With expectations of lightning-fast responses, today's consumers, vendors and general public all make it challenging to manage and control corporate messaging and PR. Surely you have heard somebody promoting social media as a silver bullet or band-aid for all PR issues? Therein lies the danger...and the opportunity. It's very easy to make PR blunders with social media ... Læs mere

107,99 kr.

PR has always been demanding. With expectations of lightning-fast responses, today's consumers, vendors and general public all make it challenging to manage and control corporate messaging and PR. Surely you have heard somebody promoting social media as a silver bullet or band-aid for all PR issues? Therein lies the danger...and the opportunity. It's very easy to make PR blunders with social media
... Læs mere

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Anbefalet til dig

PR e-bøger

The Internet Ideology

This is Marketing

Organizational Crisis Communication

Electric Narratives

The Trust Catalyst

The Future of Influence: Trends and Strategies for the Modern Marketer.

What Is Law PR?

Corporate Communication

Comunicazionepuntodoc numero 6. Strumenti sociologici per i media studies

Glass Jaw

¿Y... ahora qué le decimos a la prensa?

Public Relations Writing

You Need PR

Spin Doctors

Stop Competing and Start Dominating! When You're the Only Choice, You Always Win.

Building Your Crisis Communication Plan

Public Relations und Entscheidung

How to Negotiate Anything

Affiliate Networking

Like it or Plus it? - Facebook vs. Google Plus

How to Create a Trade Mark, Protect it and Build your Brand

The Wealth of Nations

Reputation schützt man nicht durch Kontrolle, sondern durch Integrität

#SOCIAL MEDIA PR tweet Book01