Ventas en Marketing y ventas & Negocios y finanzas eBooks

Marketing Management, Global Edition

de Philip Kotler, Kevin Keller ...

For undergraduate and graduate courses in marketing management.The gold standard for today's marketing managementStay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory ... Leer más

$51.99 USD

For undergraduate and graduate courses in marketing management.The gold standard for today's marketing managementStay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory
... Leer más
$100M Leads

How to Get Strangers to Want to Buy Your Stuff

de Alexander Hormozi ...

Series Libro 2 - Acquisition.com $100M Series
You can get two times, 10 times, or 100 times more leads than you currently are without changing anything about what you sell....This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.The ... Leer más

$14.99 USD o gratis con Kobo Plus

You can get two times, 10 times, or 100 times more leads than you currently are without changing anything about what you sell....This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.The
... Leer más
MEDDICC

The ultimate guide to staying one step ahead in the complex sale

de Andy Whyte ...

What do the world's most successful enterprise sales teams have in common? They rely on MEDDICC to make their sales process predictable and efficient.MEDDIC with one C was initially created by Dick Dunkel in 1996 when he was at PTC. Since then MEDDIC has evolved to be better known as MEDDICC or MEDDPICC and has proliferated across the world being the go-to choice for elite enterprise sales ... Leer más

$9.99 USD o gratis con Kobo Plus

What do the world's most successful enterprise sales teams have in common? They rely on MEDDICC to make their sales process predictable and efficient.MEDDIC with one C was initially created by Dick Dunkel in 1996 when he was at PTC. Since then MEDDIC has evolved to be better known as MEDDICC or MEDDPICC and has proliferated across the world being the go-to choice for elite enterprise sales
... Leer más
The AI Handbook for Sales Professionals

A Practical, Tactical Guide for Sellers, Managers, and Executives to Reclaim Their Time and Expand Their Humanity

de JD Miller ...

Generative AI isn't here to replace the salesperson-but it can act as the ultimate low-cost resource for the data entry and manipulation that currently consumes most of their time.The high performers of the future will be those who use technology to amplify their most uniquely human strengths: empathy, trust, and strategic judgment.In The AI Handbook for Sales Professionals, JD Miller draws on ... Leer más

$0.99 USD

Generative AI isn't here to replace the salesperson-but it can act as the ultimate low-cost resource for the data entry and manipulation that currently consumes most of their time.The high performers of the future will be those who use technology to amplify their most uniquely human strengths: empathy, trust, and strategic judgment.In The AI Handbook for Sales Professionals, JD Miller draws on
... Leer más
Smart Selling

de Gerry Layo ...

A top sales pro's strategic approach in this easy to read no nonsense hand guide to greater sales. ... Leer más

$9.99 USD

A top sales pro's strategic approach in this easy to read no nonsense hand guide to greater sales.
... Leer más
SPIN Selling

de Neil Rackham ...

The international bestseller that revolutionized high-end selling!Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar ... Leer más

$26.69 USD

The international bestseller that revolutionized high-end selling!Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar
... Leer más
The New Strategic Selling

The Unique Sales System Proven Successful by the World's Best Companies

de Robert B. Miller, Robert B. Miller, Stephen E. Heiman, Tad Tuleja ...

The Book that Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate. And it helped turn the small company that created Strategic Selling, Miller ... Leer más

$12.99 USD

The Book that Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade's most influential concept, Win-Win. The response to Win-Win was immediate. And it helped turn the small company that created Strategic Selling, Miller
... Leer más
The Digital Product Success Plan

Building Passive Design Income on Etsy (and Beyond!)

de Rebecca Wilson ...

Get your step-by-step guide to building and growing your own digital product business on Etsy with The Digital Product Success Plan!Designers, artists, and creative types all have specialized skills that are valuable. But how can you grow your business without sacrificing more time for client projects? By creating digital products, of course!In this actionable guide, you’ll learn the tried-and ... Leer más

$4.99 USD o gratis con Kobo Plus

Get your step-by-step guide to building and growing your own digital product business on Etsy with The Digital Product Success Plan!Designers, artists, and creative types all have specialized skills that are valuable. But how can you grow your business without sacrificing more time for client projects? By creating digital products, of course!In this actionable guide, you’ll learn the tried-and
... Leer más
The Compact Guide To Tech Product Marketing

Simplifying PMM Essentials For All Levels

de Efrat Shalem, אפרת שלם ...

Delve into the essence of product marketing and its significance in emerging startups and innovative tech enterprises with The Compact Guide To Tech Product Marketing by Efrat Shalem, an impact entrepreneur, marketing, and product management specialist with over a decade of high-tech experience. Uncover insights from her professional journey, learn the secrets of the trade, and equip yourself with ... Leer más

$16.49 USD o gratis con Kobo Plus

Delve into the essence of product marketing and its significance in emerging startups and innovative tech enterprises with The Compact Guide To Tech Product Marketing by Efrat Shalem, an impact entrepreneur, marketing, and product management specialist with over a decade of high-tech experience. Uncover insights from her professional journey, learn the secrets of the trade, and equip yourself with
... Leer más
Phone Genius

The Art of Non-visual Communication

de Michelle Mills-Porter ...

Take your communication to a whole new level. Become a Phone Genius!You probably already have a technical manual that tells you how to use your telephone efficiently. Yet there has never been a manual that tells you how to actually communicate effectively using this highly important piece of business equipment. Until now.In Phone Genius you will discover:• Why talking to someone you can’t see is ... Leer más

$12.28 USD

Take your communication to a whole new level. Become a Phone Genius!You probably already have a technical manual that tells you how to use your telephone efficiently. Yet there has never been a manual that tells you how to actually communicate effectively using this highly important piece of business equipment. Until now.In Phone Genius you will discover:• Why talking to someone you can’t see is
... Leer más
Teaching Online

A Practical Guide

de Susan Ko ...

Teaching Online: A Practical Guide is an accessible, introductory, and comprehensive guide for anyone who teaches online. The fourth edition of this bestselling resource has been fully revised, maintains its reader-friendly tone, and offers exceptional practical advice, new teaching examples, faculty interviews, and an updated resource section.New to this edition:entire new chapter on MOOCs ... Leer más

$63.99 USD

Teaching Online: A Practical Guide is an accessible, introductory, and comprehensive guide for anyone who teaches online. The fourth edition of this bestselling resource has been fully revised, maintains its reader-friendly tone, and offers exceptional practical advice, new teaching examples, faculty interviews, and an updated resource section.New to this edition:entire new chapter on MOOCs
... Leer más
Rain Making

Attract New Clients No Matter What Your Field

de Ford Harding ...

Sell and Market Like a Pro!In this new edition of his classic book, Rain Making, Ford Harding reveals step by step how--even if you've never sold a product in your life--you can become a top performer in your organization. Filled with easy-to-use strategies, checklists, tables, and guides, this book shows you how to:Write articles for professional publicationsMake cold calls like a sales ... Leer más

$0.99 USD

Sell and Market Like a Pro!In this new edition of his classic book, Rain Making, Ford Harding reveals step by step how--even if you've never sold a product in your life--you can become a top performer in your organization. Filled with easy-to-use strategies, checklists, tables, and guides, this book shows you how to:Write articles for professional publicationsMake cold calls like a sales
... Leer más
Negotiation Made Simple

A Practical Guide for Solving Problems, Building Relationships, and Delivering the Deal

de John Lowry ...

Series series Made Simple Series
Negotiators might be born, but great negotiators are made.This book offers a useful and comprehensive approach to negotiation that can springboard a career or a company, one deal at a time.Business and organizational leaders spend well over half of their professional time engaged in this process. It is the way they do deals, lead employees, and manage relationships. Most leaders learn to negotiate ... Leer más

$15.49 USD

Negotiators might be born, but great negotiators are made.This book offers a useful and comprehensive approach to negotiation that can springboard a career or a company, one deal at a time.Business and organizational leaders spend well over half of their professional time engaged in this process. It is the way they do deals, lead employees, and manage relationships. Most leaders learn to negotiate
... Leer más
Marketing Semiotics

Signs, Strategies, and Brand Value

de Laura R. Oswald ...

Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to 'brand equity', the financial ... Leer más

$58.49 USD

Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to 'brand equity', the financial
... Leer más
To Sell Is Human

The Surprising Truth About Moving Others

de Daniel H. Pink ...

**#1 New York Times Business Bestseller#1 Wall Street Journal Business Bestseller#1 Washington Post bestsellerFrom the bestselling author of Drive: the insightful and pragmatic book that explores the powerful role selling plays in our lives.**According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by ... Leer más

Antes $9.99 USD Ahora $8.99 USD

**#1 New York Times Business Bestseller#1 Wall Street Journal Business Bestseller#1 Washington Post bestsellerFrom the bestselling author of Drive: the insightful and pragmatic book that explores the powerful role selling plays in our lives.**According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by
... Leer más
Retail Disruptivo

10 principios para el comercio minorista en un mundo posdigital

de Philip Kotler, Giuseppe Stigliano, Reynaldo Rivera, Martín Zemborain ...

En plena era posdigital, descubre los 10 principios fundamentales para diseñar e implementar estrategias de marketing de marcas de consumo y retail. En ‘RETAIL DISRUPTIVO’ dos renombrados especialistas internacionales de marketing, Philip Kotler y Giuseppe Stigliano ofrecen un oportuno y perspicaz análisis del marketing para el comercio minorista. En este libro se encontrarán orientaciones ... Leer más

$23.99 USD

En plena era posdigital, descubre los 10 principios fundamentales para diseñar e implementar estrategias de marketing de marcas de consumo y retail. En ‘RETAIL DISRUPTIVO’ dos renombrados especialistas internacionales de marketing, Philip Kotler y Giuseppe Stigliano ofrecen un oportuno y perspicaz análisis del marketing para el comercio minorista. En este libro se encontrarán orientaciones
... Leer más
Social Media Marketing

de Tracy L. Tuten ...

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success.Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury ... Leer más

$99.89 USD

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success.Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury
... Leer más
Content Marketing Strategy

Harness the Power of Your Brand’s Voice

de Robert Rose ...

WINNER: Choice Reviews - Outstanding Academic Title, 2024FINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & AdvertisingDo you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can.An organization's content communicates everything to consumers. Content marketing is one of the most important piec... ... Leer más

$31.49 USD

WINNER: Choice Reviews - Outstanding Academic Title, 2024FINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & AdvertisingDo you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can.An organization's content communicates everything to consumers. Content marketing is one of the most important piec...
... Leer más
Real Estate Photography for Everybody

Boost Your Sales with Any Camera

de Ron Castle ...

Photographing interiors is not as easy as you might think, and it takes a lot of practice to produce consistently strong, high-impact compositions for your clients. Still, there is money to be made in this field, and whether you’re looking to work as a full-time real estate photographer or develop a side-line business, you’ll need to arm yourself to produce client-pleasing photographs. In this ... Leer más

$14.39 USD

Photographing interiors is not as easy as you might think, and it takes a lot of practice to produce consistently strong, high-impact compositions for your clients. Still, there is money to be made in this field, and whether you’re looking to work as a full-time real estate photographer or develop a side-line business, you’ll need to arm yourself to produce client-pleasing photographs. In this
... Leer más
Connect First: 52 Simple Ways to Ignite Success, Meaning, and Joy at Work

52 Simple Ways to Ignite Success, Meaning, and Joy at Work

de Melanie Katzman ...

#1 WALL STREET JOURNALBESTSELLER • USA TODAY BESTSELLERA renowned business psychologist, advisor, and consultant to the world’s leading companies reveals the key to greater success, meaning, and joy at workTechnology has enabled us to be more interconnected today than ever before. So why do so many of us feel isolated and undervalued at wo... ... Leer más

$16.89 USD

#1 WALL STREET JOURNALBESTSELLER • USA TODAY BESTSELLERA renowned business psychologist, advisor, and consultant to the world’s leading companies reveals the key to greater success, meaning, and joy at workTechnology has enabled us to be more interconnected today than ever before. So why do so many of us feel isolated and undervalued at wo...
... Leer más
What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story

de Michael Bosworth, Ben Zoldan, Michael T. Bosworth ...

Build better relationships and Sell More Effectively With a Powerful SALES STORY“Throughout our careers, we have been trained to ask diagnostic questions, deliver value props, and conduct ROI studies. It usually doesn’t work; best case, we can argue with the customer about numbers—purely a left brain exercise, which turns buyers off. This book explains a better way.”—John Burke, Group Vice ... Leer más

$23.79 USD

Build better relationships and Sell More Effectively With a Powerful SALES STORY“Throughout our careers, we have been trained to ask diagnostic questions, deliver value props, and conduct ROI studies. It usually doesn’t work; best case, we can argue with the customer about numbers—purely a left brain exercise, which turns buyers off. This book explains a better way.”—John Burke, Group Vice
... Leer más
Social Media and Society

An Introduction to the Mass Media Landscape

de Regina Luttrell, Adrienne A. Wallace ...

Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes. ... Leer más

$55.09 USD

Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes.
... Leer más
The AI-Centered Enterprise

Reshaping Organizations with Context Aware AI

de Ram Bala, Natarajan Balasubramanian, Amit Joshi ...

The explosion of generative AI has sparked a wave of case studies showing how quickly and profoundly it is transforming businesses. Yet most of these use cases still apply the technology to enhancing existing systems. This book makes the case for why business leaders must revisit the fundamentals of generative AI and look beyond short-term, tactical gains. Tools like ChatGPT mark just the ... Leer más

$32.99 USD

The explosion of generative AI has sparked a wave of case studies showing how quickly and profoundly it is transforming businesses. Yet most of these use cases still apply the technology to enhancing existing systems. This book makes the case for why business leaders must revisit the fundamentals of generative AI and look beyond short-term, tactical gains. Tools like ChatGPT mark just the
... Leer más
Organic Dyes & Pigments World Summary

Market Values & Financials by Country

de Editorial DataGroup ...

Series Libro 6281 - PureData World Summary
The Organic Dyes & Pigments World Summary Paperback Edition provides 7 years of Historic & Current data on the market in about 100 countries. The Aggregated market comprises of the12 Products / Services listed. The Products / Services covered (Organic dyes & pigments) are classified by the 5-Digit NAICS Product Codes and each Product and Services is then further defined by each 6 to 10-Digit NAICS ... Leer más

$104.99 USD o gratis con Kobo Plus

The Organic Dyes & Pigments World Summary Paperback Edition provides 7 years of Historic & Current data on the market in about 100 countries. The Aggregated market comprises of the12 Products / Services listed. The Products / Services covered (Organic dyes & pigments) are classified by the 5-Digit NAICS Product Codes and each Product and Services is then further defined by each 6 to 10-Digit NAICS
... Leer más

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