Ventas en Marketing y ventas & Negocios y finanzas eBooks

The Hard Way

de Brad Lea ...

This book is to help people avoid challenges, heartache, and pitfalls in life and business. You no longer have to learn these lessons The Hard Way like Brad did. If Brad had this book growing up and applied what's in it, his life would have been much better, and he would have found success much sooner. The goal for this book is that it finds its way to anyone wanting to succeed. You will learn ... Leer más

$9.99 USD

This book is to help people avoid challenges, heartache, and pitfalls in life and business. You no longer have to learn these lessons The Hard Way like Brad did. If Brad had this book growing up and applied what's in it, his life would have been much better, and he would have found success much sooner. The goal for this book is that it finds its way to anyone wanting to succeed. You will learn
... Leer más
Retail Disruptivo

10 principios para el comercio minorista en un mundo posdigital

de Philip Kotler, Giuseppe Stigliano, Reynaldo Rivera, Martín Zemborain ...

En plena era posdigital, descubre los 10 principios fundamentales para diseñar e implementar estrategias de marketing de marcas de consumo y retail. En ‘RETAIL DISRUPTIVO’ dos renombrados especialistas internacionales de marketing, Philip Kotler y Giuseppe Stigliano ofrecen un oportuno y perspicaz análisis del marketing para el comercio minorista. En este libro se encontrarán orientaciones ... Leer más

$23.99 USD

En plena era posdigital, descubre los 10 principios fundamentales para diseñar e implementar estrategias de marketing de marcas de consumo y retail. En ‘RETAIL DISRUPTIVO’ dos renombrados especialistas internacionales de marketing, Philip Kotler y Giuseppe Stigliano ofrecen un oportuno y perspicaz análisis del marketing para el comercio minorista. En este libro se encontrarán orientaciones
... Leer más
The Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You

de Rob Fitzpatrick ...

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of ... Leer más

$9.99 USD o gratis con Kobo Plus

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little. As a matter of
... Leer más
The Qualified Sales Leader

Proven Lessons from a Five Time CRO

de John McMahon ...

"The Qualified Sales Leader: Proven Lessons from a Five Time CRO" shares valuable lessons for sales leaders and sales reps selling enterprise software solutions. In a conversational and easy to read narrative style, this must-read book provides learnings on how sales leaders can help their reps sell more for higher average deal sizes to executive level buyers. Written by the top sales leader at ... Leer más

$9.99 USD o gratis con Kobo Plus

"The Qualified Sales Leader: Proven Lessons from a Five Time CRO" shares valuable lessons for sales leaders and sales reps selling enterprise software solutions. In a conversational and easy to read narrative style, this must-read book provides learnings on how sales leaders can help their reps sell more for higher average deal sizes to executive level buyers. Written by the top sales leader at
... Leer más
The Sweaty Startup

How to Get Rich Doing Boring Things

de Nick Huber ...

Filled with common sense and practical, actionable, advice, Nick Huber’s book reveals a path to financial freedom where you don’t have to be a genius with a world-changing idea to build a business empire and become a multi-millionaire.Business media, television and movies, and top college courses all tell entrepreneurs the same thing: To succeed in business, you need to have a revolutionary idea. ... Leer más

$1.99 USD

Filled with common sense and practical, actionable, advice, Nick Huber’s book reveals a path to financial freedom where you don’t have to be a genius with a world-changing idea to build a business empire and become a multi-millionaire.Business media, television and movies, and top college courses all tell entrepreneurs the same thing: To succeed in business, you need to have a revolutionary idea.
... Leer más
Jab, Jab, Jab, Right Hook

How to Tell Your Story in a Noisy Social World

de Gary Vaynerchuk ...

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.When managers and marketers outline their social media ... Leer más

$2.99 USD

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.When managers and marketers outline their social media
... Leer más
Sell or Be Sold: How to Get Your Way in Business and in Life

de Grant Cardone ...

Whether its selling your companys product in the boardroom or selling yourself on eating healthy, everything in life canand shouldbe treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind.In Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue. You ... Leer más

$8.69 USD o gratis con Kobo Plus

Whether its selling your companys product in the boardroom or selling yourself on eating healthy, everything in life canand shouldbe treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind.In Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue. You
... Leer más
SNAP Selling

Speed Up Sales and Win More Business with Today's Frazzled Customers

de Jill Konrath ...

Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. No matter how great your offering, you face the daunting task of making yourself appear credible, ... Leer más

$13.99 USD

Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. No matter how great your offering, you face the daunting task of making yourself appear credible,
... Leer más
Smart Selling

de Gerry Layo ...

A top sales pro's strategic approach in this easy to read no nonsense hand guide to greater sales. ... Leer más

$9.99 USD

A top sales pro's strategic approach in this easy to read no nonsense hand guide to greater sales.
... Leer más
The Science of Selling

Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal

de David Hoffeld ...

The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business SuccessBlending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books ... Leer más

$8.99 USD

The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business SuccessBlending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books
... Leer más
The Lost Art of Closing

Winning the Ten Commitments That Drive Sales

de Anthony Iannarino ...

“Always be closing!” —Glengarry Glen Ross, 1992“Never Be Closing!” —a sales book title, 2014“?????” —salespeople everywhere, 2017For decades, sales managers, coaches, and authors talked about closing as the most essential, most difficult phase of selling. They invented pushy tricks for the final ask, from the “take delivery” close to the “now or never” close.But these tactics often alienated ... Leer más

$13.99 USD

“Always be closing!” —Glengarry Glen Ross, 1992“Never Be Closing!” —a sales book title, 2014“?????” —salespeople everywhere, 2017For decades, sales managers, coaches, and authors talked about closing as the most essential, most difficult phase of selling. They invented pushy tricks for the final ask, from the “take delivery” close to the “now or never” close.But these tactics often alienated
... Leer más
Drive

The Surprising Truth About What Motivates Us

de Daniel H. Pink ...

The New York Times bestseller that gives readers a paradigm-shattering new perspective on motivationMost people believe that the best way to motivate is with rewards—known as the carrot-and-stick approach. That's a mistake, says Daniel H. Pink, author of To Sell Is Human: The Surprising Truth About Motivating Others.In this provocative and persuasive new book, Pink asserts that the secret to high ... Leer más

$7.99 USD

The New York Times bestseller that gives readers a paradigm-shattering new perspective on motivationMost people believe that the best way to motivate is with rewards—known as the carrot-and-stick approach. That's a mistake, says Daniel H. Pink, author of To Sell Is Human: The Surprising Truth About Motivating Others.In this provocative and persuasive new book, Pink asserts that the secret to high
... Leer más
$100M Leads

How to Get Strangers to Want to Buy Your Stuff

de Alexander Hormozi ...

Series Libro 2 - Acquisition.com $100M Series
You can get two times, 10 times, or 100 times more leads than you currently are without changing anything about what you sell....This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.The ... Leer más

$14.99 USD o gratis con Kobo Plus

You can get two times, 10 times, or 100 times more leads than you currently are without changing anything about what you sell....This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.The
... Leer más
The Compact Guide To Tech Product Marketing

Simplifying PMM Essentials For All Levels

de Efrat Shalem, אפרת שלם ...

Delve into the essence of product marketing and its significance in emerging startups and innovative tech enterprises with The Compact Guide To Tech Product Marketing by Efrat Shalem, an impact entrepreneur, marketing, and product management specialist with over a decade of high-tech experience. Uncover insights from her professional journey, learn the secrets of the trade, and equip yourself with ... Leer más

$16.49 USD o gratis con Kobo Plus

Delve into the essence of product marketing and its significance in emerging startups and innovative tech enterprises with The Compact Guide To Tech Product Marketing by Efrat Shalem, an impact entrepreneur, marketing, and product management specialist with over a decade of high-tech experience. Uncover insights from her professional journey, learn the secrets of the trade, and equip yourself with
... Leer más
$100M Offers

How To Make Offers So Good People Feel Stupid Saying No

de Alexander Hormozi ...

Series Libro 1 - Acquisition.com $100M Series
** OVER 5,000,000 COPIES SOLD IN THIS SERIES!! **Number 1 Amazon BEST SELLER over the last FOUR YEARS!I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combined….as a kid in my twenties….using the $100M Offer method. It works. And it will work for you.Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away ... Leer más

$14.99 USD o gratis con Kobo Plus

** OVER 5,000,000 COPIES SOLD IN THIS SERIES!! **Number 1 Amazon BEST SELLER over the last FOUR YEARS!I took home more in a year than the CEOs of McDonalds, IKEA, Ford, Motorola, and Yahoo….combined….as a kid in my twenties….using the $100M Offer method. It works. And it will work for you.Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away
... Leer más
Phone Genius

The Art of Non-visual Communication

de Michelle Mills-Porter ...

Take your communication to a whole new level. Become a Phone Genius!You probably already have a technical manual that tells you how to use your telephone efficiently. Yet there has never been a manual that tells you how to actually communicate effectively using this highly important piece of business equipment. Until now.In Phone Genius you will discover:• Why talking to someone you can’t see is ... Leer más

$12.28 USD

Take your communication to a whole new level. Become a Phone Genius!You probably already have a technical manual that tells you how to use your telephone efficiently. Yet there has never been a manual that tells you how to actually communicate effectively using this highly important piece of business equipment. Until now.In Phone Genius you will discover:• Why talking to someone you can’t see is
... Leer más
Teaching Online

A Practical Guide

de Susan Ko ...

Teaching Online: A Practical Guide is an accessible, introductory, and comprehensive guide for anyone who teaches online. The fourth edition of this bestselling resource has been fully revised, maintains its reader-friendly tone, and offers exceptional practical advice, new teaching examples, faculty interviews, and an updated resource section.New to this edition:entire new chapter on MOOCs ... Leer más

$63.99 USD

Teaching Online: A Practical Guide is an accessible, introductory, and comprehensive guide for anyone who teaches online. The fourth edition of this bestselling resource has been fully revised, maintains its reader-friendly tone, and offers exceptional practical advice, new teaching examples, faculty interviews, and an updated resource section.New to this edition:entire new chapter on MOOCs
... Leer más
Rain Making

Attract New Clients No Matter What Your Field

de Ford Harding ...

Sell and Market Like a Pro!In this new edition of his classic book, Rain Making, Ford Harding reveals step by step how--even if you've never sold a product in your life--you can become a top performer in your organization. Filled with easy-to-use strategies, checklists, tables, and guides, this book shows you how to:Write articles for professional publicationsMake cold calls like a sales ... Leer más

$0.99 USD

Sell and Market Like a Pro!In this new edition of his classic book, Rain Making, Ford Harding reveals step by step how--even if you've never sold a product in your life--you can become a top performer in your organization. Filled with easy-to-use strategies, checklists, tables, and guides, this book shows you how to:Write articles for professional publicationsMake cold calls like a sales
... Leer más
Negotiation Made Simple

A Practical Guide for Solving Problems, Building Relationships, and Delivering the Deal

de John Lowry ...

Series series Made Simple Series
Negotiators might be born, but great negotiators are made.This book offers a useful and comprehensive approach to negotiation that can springboard a career or a company, one deal at a time.Business and organizational leaders spend well over half of their professional time engaged in this process. It is the way they do deals, lead employees, and manage relationships. Most leaders learn to negotiate ... Leer más

$15.49 USD

Negotiators might be born, but great negotiators are made.This book offers a useful and comprehensive approach to negotiation that can springboard a career or a company, one deal at a time.Business and organizational leaders spend well over half of their professional time engaged in this process. It is the way they do deals, lead employees, and manage relationships. Most leaders learn to negotiate
... Leer más
Marketing Semiotics

Signs, Strategies, and Brand Value

de Laura R. Oswald ...

Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to 'brand equity', the financial ... Leer más

$55.99 USD

Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to 'brand equity', the financial
... Leer más
Véndele a la mente, no a la gente

de Jürgen Klarić ...

Series series Empresa
HOY VENDER ES DEMASIADO DIFÍCIL. NO SABEMOS POR QUÉ COMPRAMOSEn un mundo competitivo, donde casi todos los servicios y productos se están volviendo un commodity, llega la ciencia más revolucionaria del mercado. Aprende de forma práctica y entretenida cómo vender más hablando menos. El 85% de todo lo que el consumidor adquiere lo hace de forma inconsciente. Los seres humanos no saben por qué ... Leer más

$12.99 USD

HOY VENDER ES DEMASIADO DIFÍCIL. NO SABEMOS POR QUÉ COMPRAMOSEn un mundo competitivo, donde casi todos los servicios y productos se están volviendo un commodity, llega la ciencia más revolucionaria del mercado. Aprende de forma práctica y entretenida cómo vender más hablando menos. El 85% de todo lo que el consumidor adquiere lo hace de forma inconsciente. Los seres humanos no saben por qué
... Leer más
Social Media Marketing

de Tracy L. Tuten ...

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success.Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury ... Leer más

$99.89 USD

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success.Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury
... Leer más
Content Marketing Strategy

Harness the Power of Your Brand’s Voice

de Robert Rose ...

WINNER: Choice Reviews - Outstanding Academic Title, 2024FINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & AdvertisingDo you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can.An organization's content communicates everything to consumers. Content marketing is one of the most important piec... ... Leer más

$31.49 USD

WINNER: Choice Reviews - Outstanding Academic Title, 2024FINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & AdvertisingDo you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can.An organization's content communicates everything to consumers. Content marketing is one of the most important piec...
... Leer más
Real Estate Photography for Everybody

Boost Your Sales with Any Camera

de Ron Castle ...

Photographing interiors is not as easy as you might think, and it takes a lot of practice to produce consistently strong, high-impact compositions for your clients. Still, there is money to be made in this field, and whether you’re looking to work as a full-time real estate photographer or develop a side-line business, you’ll need to arm yourself to produce client-pleasing photographs. In this ... Leer más

$14.39 USD

Photographing interiors is not as easy as you might think, and it takes a lot of practice to produce consistently strong, high-impact compositions for your clients. Still, there is money to be made in this field, and whether you’re looking to work as a full-time real estate photographer or develop a side-line business, you’ll need to arm yourself to produce client-pleasing photographs. In this
... Leer más

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