Ventas en Marketing y ventas & Negocios y finanzas eBooks

The Science of Selling

Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal

de David Hoffeld ...

The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business SuccessBlending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books ... Leer más

$2.99 USD

The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business SuccessBlending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books
... Leer más
Building a StoryBrand 2.0

Clarify Your Message So Customers Will Listen

de Donald Miller ...

When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for ... Leer más

Antes $16.99 USD Ahora $2.99 USD

When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for
... Leer más
The Sweaty Startup

How to Get Rich Doing Boring Things

de Nick Huber ...

Filled with common sense and practical, actionable, advice, Nick Huber’s book reveals a path to financial freedom where you don’t have to be a genius with a world-changing idea to build a business empire and become a multi-millionaire.Business media, television and movies, and top college courses all tell entrepreneurs the same thing: To succeed in business, you need to have a revolutionary idea. ... Leer más

$1.99 USD

Filled with common sense and practical, actionable, advice, Nick Huber’s book reveals a path to financial freedom where you don’t have to be a genius with a world-changing idea to build a business empire and become a multi-millionaire.Business media, television and movies, and top college courses all tell entrepreneurs the same thing: To succeed in business, you need to have a revolutionary idea.
... Leer más
The Psychology Behind Effective Copywriting

de Khairul Hilmi Bin Sidek ...

Step into the world of copywriting where every word has the power to persuade, influence, and sell. The Psychology Behind Effective Copywriting is your comprehensive guide to mastering the craft that turns ordinary text into compelling narratives. Whether you’re a marketer, entrepreneur, or aspiring writer, this book is packed with psychological insights and practical strategies to elevate your ... Leer más

$4.99 USD o gratis con Kobo Plus

Step into the world of copywriting where every word has the power to persuade, influence, and sell. The Psychology Behind Effective Copywriting is your comprehensive guide to mastering the craft that turns ordinary text into compelling narratives. Whether you’re a marketer, entrepreneur, or aspiring writer, this book is packed with psychological insights and practical strategies to elevate your
... Leer más
Kapferer on Luxury

How Luxury Brands Can Grow Yet Remain Rare

de Jean-Noël Kapferer ...

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst. Each chapter addresses a specific ... Leer más

$41.39 USD

This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst. Each chapter addresses a specific
... Leer más
The Go-Giver, Expanded Edition

A Little Story About a Powerful Business Idea (Go-Giver, Book 1

de Bob Burg, John David Mann ...

This expanded edition of The Go-Giver includes the text of the original business parable, together with a foreword by Arianna Huffington, a new introduction, a discussion guide, and a Q&A with the authors.“Most people just laugh when they hear that the secret to success is giving....Then again, most people are nowhere near as successful as they wish they were.”The Go-Giver tells the story of an ... Leer más

$12.99 USD

This expanded edition of The Go-Giver includes the text of the original business parable, together with a foreword by Arianna Huffington, a new introduction, a discussion guide, and a Q&A with the authors.“Most people just laugh when they hear that the secret to success is giving....Then again, most people are nowhere near as successful as they wish they were.”The Go-Giver tells the story of an
... Leer más
The Luxury Strategy

Break the Rules of Marketing to Build Luxury Brands

de Jean-Noël Kapferer, Vincent Bastien ...

International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now cemented its position as the global authority and reference book on luxury business. This book is ideal for senior executives in the luxury markets, entrepreneurs wishing to create a luxury brand ... Leer más

$46.79 USD

International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now cemented its position as the global authority and reference book on luxury business. This book is ideal for senior executives in the luxury markets, entrepreneurs wishing to create a luxury brand
... Leer más
Winner Sells All

Amazon, Walmart, and the Battle for Our Wallets

de Jason Del Rey ...

A riveting investigation of the no-holds-barred battle between Amazon and Walmart to become the king of commerce.For years, Walmart and Amazon operated in separate spheres—one a massive brick-and-mortar retailer, the other an online giant. But in 2016, Walmart aggressively moved into the world of e-commerce, while Amazon made big bets in physical retail.The resulting rivalry is a bare-knuckle ... Leer más

Antes $21.99 USD Ahora $2.99 USD

A riveting investigation of the no-holds-barred battle between Amazon and Walmart to become the king of commerce.For years, Walmart and Amazon operated in separate spheres—one a massive brick-and-mortar retailer, the other an online giant. But in 2016, Walmart aggressively moved into the world of e-commerce, while Amazon made big bets in physical retail.The resulting rivalry is a bare-knuckle
... Leer más
Rebrand Right

How to refresh your brand and marketing to grow your business

de Rachel Fairley, Sarah Robb ...

Business Book Awards 2026 Shortlisted in Sales and Marketing CategoryHave you been challenged to refresh or fix your brand to reach new buyers and grow revenue? Are you wondering where to start and what it takes to do it successfully?Strengthening your brand will create value for your business. But too often rebrands are done the wrong way and the expected revenue doesn’t follow.You can’t afford ... Leer más

$8.69 USD o gratis con Kobo Plus

Business Book Awards 2026 Shortlisted in Sales and Marketing CategoryHave you been challenged to refresh or fix your brand to reach new buyers and grow revenue? Are you wondering where to start and what it takes to do it successfully?Strengthening your brand will create value for your business. But too often rebrands are done the wrong way and the expected revenue doesn’t follow.You can’t afford
... Leer más
The Challenger Sale

Taking Control of the Customer Conversation

de Matthew Dixon, Brent Adamson ...

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at ... Leer más

$14.99 USD

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at
... Leer más
Fanatical Prospecting

The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling

de Jeb Blount ...

Ditch the failed sales tactics, fill your pipeline, and crush your numberWith over 500,000 copies sold Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting.The brutal fact is the number one reason for failure in sales ... Leer más

$17.00 USD

Ditch the failed sales tactics, fill your pipeline, and crush your numberWith over 500,000 copies sold Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting.The brutal fact is the number one reason for failure in sales
... Leer más
Türk Kültüründe Yönetmek

de Acar Baltaş ...

Batı dillerinde “vefa”, “hatır”, “gönül” kelimelerinin karşılığı yoktur. Cünkü bu dillere kaynaklık eden kültürlerde bu kavramlar yoktur. Buna karşılık “vizyon”, “misyon”, “strateji”, “plan” kavramlarının karşılığı da bizim dilimizde bulunmaz. Bizim geleneğimize göre “kervan yolda düzülür,” “istim arkadan gelir”. Bir kültürün düşünme biçimini yansıtan dil psikolojisi, bu tür kavramların ... Leer más

$6.99 USD

Batı dillerinde “vefa”, “hatır”, “gönül” kelimelerinin karşılığı yoktur. Cünkü bu dillere kaynaklık eden kültürlerde bu kavramlar yoktur. Buna karşılık “vizyon”, “misyon”, “strateji”, “plan” kavramlarının karşılığı da bizim dilimizde bulunmaz. Bizim geleneğimize göre “kervan yolda düzülür,” “istim arkadan gelir”. Bir kültürün düşünme biçimini yansıtan dil psikolojisi, bu tür kavramların
... Leer más
Smart Selling

de Gerry Layo ...

A top sales pro's strategic approach in this easy to read no nonsense hand guide to greater sales. ... Leer más

$9.99 USD

A top sales pro's strategic approach in this easy to read no nonsense hand guide to greater sales.
... Leer más
Cascades: How to Create a Movement that Drives Transformational Change

How to Create a Movement that Drives Transformational Change

de Greg Satell ...

What does it take to change the world? This book will show you how to harness the power of CASCADES to create a revolutionary movement!If you could make a change—any change you wanted—what would it be? Would it be something in your organization or your industry? Maybe something it’s in your community or throughout society as a whole?Creating true change is never easy. Most startups don’t survive. ... Leer más

$20.89 USD

What does it take to change the world? This book will show you how to harness the power of CASCADES to create a revolutionary movement!If you could make a change—any change you wanted—what would it be? Would it be something in your organization or your industry? Maybe something it’s in your community or throughout society as a whole?Creating true change is never easy. Most startups don’t survive.
... Leer más
The Changing Role of the Chief Compliance Officer

Edición de Wolfgang Amann, Christian Hauser, Matthias Kleinhempel, Raul Saccani, Agata Stachowicz-Stanusch, Shiv Tripathi ...

Series series The Principles for Responsible Management Education Series
In today's complex regulatory landscape, compliance has transformed from a legal checkbox to a critical strategic function. This groundbreaking book reveals how boards and executives can leverage the evolving role of the Chief Compliance Officer to protect organizational value while driving sustainable growth.Drawing on exclusive research from the United Nations Global Compact PRME Initiative's ... Leer más

$76.99 USD

In today's complex regulatory landscape, compliance has transformed from a legal checkbox to a critical strategic function. This groundbreaking book reveals how boards and executives can leverage the evolving role of the Chief Compliance Officer to protect organizational value while driving sustainable growth.Drawing on exclusive research from the United Nations Global Compact PRME Initiative's
... Leer más
The Lost Art of Closing

Winning the Ten Commitments That Drive Sales

de Anthony Iannarino ...

“Always be closing!” —Glengarry Glen Ross, 1992“Never Be Closing!” —a sales book title, 2014“?????” —salespeople everywhere, 2017For decades, sales managers, coaches, and authors talked about closing as the most essential, most difficult phase of selling. They invented pushy tricks for the final ask, from the “take delivery” close to the “now or never” close.But these tactics often alienated ... Leer más

$13.99 USD

“Always be closing!” —Glengarry Glen Ross, 1992“Never Be Closing!” —a sales book title, 2014“?????” —salespeople everywhere, 2017For decades, sales managers, coaches, and authors talked about closing as the most essential, most difficult phase of selling. They invented pushy tricks for the final ask, from the “take delivery” close to the “now or never” close.But these tactics often alienated
... Leer más
How to Sell Anything to Anybody

de Joe Girard, Stanley H. Brown ...

"Salesmen are made, not born. If I did it, you can do it."-- Joe GirardIn his fifteen-year selling career, author Joe Girard sold 13,001 cars, a Guinness World Record. He didn't have a degree from an Ivy League school -- instead, he learned by being in the trenches every day that nothing replaces old-fashioned salesmanship. He insists that by building on basic principles of trust and hard work, ... Leer más

$14.99 USD

"Salesmen are made, not born. If I did it, you can do it."-- Joe GirardIn his fifteen-year selling career, author Joe Girard sold 13,001 cars, a Guinness World Record. He didn't have a degree from an Ivy League school -- instead, he learned by being in the trenches every day that nothing replaces old-fashioned salesmanship. He insists that by building on basic principles of trust and hard work,
... Leer más
Véndele a la mente, no a la gente

de Jürgen Klarić ...

Series series Empresa
HOY VENDER ES DEMASIADO DIFÍCIL. NO SABEMOS POR QUÉ COMPRAMOSEn un mundo competitivo, donde casi todos los servicios y productos se están volviendo un commodity, llega la ciencia más revolucionaria del mercado. Aprende de forma práctica y entretenida cómo vender más hablando menos. El 85% de todo lo que el consumidor adquiere lo hace de forma inconsciente. Los seres humanos no saben por qué ... Leer más

$12.99 USD

HOY VENDER ES DEMASIADO DIFÍCIL. NO SABEMOS POR QUÉ COMPRAMOSEn un mundo competitivo, donde casi todos los servicios y productos se están volviendo un commodity, llega la ciencia más revolucionaria del mercado. Aprende de forma práctica y entretenida cómo vender más hablando menos. El 85% de todo lo que el consumidor adquiere lo hace de forma inconsciente. Los seres humanos no saben por qué
... Leer más
Phone Genius

The Art of Non-visual Communication

de Michelle Mills-Porter ...

Take your communication to a whole new level. Become a Phone Genius!You probably already have a technical manual that tells you how to use your telephone efficiently. Yet there has never been a manual that tells you how to actually communicate effectively using this highly important piece of business equipment. Until now.In Phone Genius you will discover:• Why talking to someone you can’t see is ... Leer más

$12.28 USD

Take your communication to a whole new level. Become a Phone Genius!You probably already have a technical manual that tells you how to use your telephone efficiently. Yet there has never been a manual that tells you how to actually communicate effectively using this highly important piece of business equipment. Until now.In Phone Genius you will discover:• Why talking to someone you can’t see is
... Leer más
Teaching Online

A Practical Guide

de Susan Ko ...

Teaching Online: A Practical Guide is an accessible, introductory, and comprehensive guide for anyone who teaches online. The fourth edition of this bestselling resource has been fully revised, maintains its reader-friendly tone, and offers exceptional practical advice, new teaching examples, faculty interviews, and an updated resource section.New to this edition:entire new chapter on MOOCs ... Leer más

$63.99 USD

Teaching Online: A Practical Guide is an accessible, introductory, and comprehensive guide for anyone who teaches online. The fourth edition of this bestselling resource has been fully revised, maintains its reader-friendly tone, and offers exceptional practical advice, new teaching examples, faculty interviews, and an updated resource section.New to this edition:entire new chapter on MOOCs
... Leer más
The Hard Way

de Brad Lea ...

This book is to help people avoid challenges, heartache, and pitfalls in life and business. You no longer have to learn these lessons The Hard Way like Brad did. If Brad had this book growing up and applied what's in it, his life would have been much better, and he would have found success much sooner. The goal for this book is that it finds its way to anyone wanting to succeed. You will learn ... Leer más

$9.99 USD

This book is to help people avoid challenges, heartache, and pitfalls in life and business. You no longer have to learn these lessons The Hard Way like Brad did. If Brad had this book growing up and applied what's in it, his life would have been much better, and he would have found success much sooner. The goal for this book is that it finds its way to anyone wanting to succeed. You will learn
... Leer más
Rain Making

Attract New Clients No Matter What Your Field

de Ford Harding ...

Sell and Market Like a Pro!In this new edition of his classic book, Rain Making, Ford Harding reveals step by step how--even if you've never sold a product in your life--you can become a top performer in your organization. Filled with easy-to-use strategies, checklists, tables, and guides, this book shows you how to:Write articles for professional publicationsMake cold calls like a sales ... Leer más

$0.99 USD

Sell and Market Like a Pro!In this new edition of his classic book, Rain Making, Ford Harding reveals step by step how--even if you've never sold a product in your life--you can become a top performer in your organization. Filled with easy-to-use strategies, checklists, tables, and guides, this book shows you how to:Write articles for professional publicationsMake cold calls like a sales
... Leer más
Negotiation Made Simple

A Practical Guide for Solving Problems, Building Relationships, and Delivering the Deal

de John Lowry ...

Series series Made Simple Series
Negotiators might be born, but great negotiators are made.This book offers a useful and comprehensive approach to negotiation that can springboard a career or a company, one deal at a time.Business and organizational leaders spend well over half of their professional time engaged in this process. It is the way they do deals, lead employees, and manage relationships. Most leaders learn to negotiate ... Leer más

$15.49 USD

Negotiators might be born, but great negotiators are made.This book offers a useful and comprehensive approach to negotiation that can springboard a career or a company, one deal at a time.Business and organizational leaders spend well over half of their professional time engaged in this process. It is the way they do deals, lead employees, and manage relationships. Most leaders learn to negotiate
... Leer más
Copywrong to Copywriter

a practical guide to copywriting for small businesses, small organisations, sole traders, and lone rangers

de Tait Ischia ...

If you feel like you’ve got the wrong tone of voice, don’t understand the ins-and-outs of grammar, or just don’t feel confident writing about yourself without sounding like an idiot, read this book.Copywriter Tait Ischia is brief and to the point in an interesting and engaging way. Which is exactly what you want the words on your website/marketing stuff/professional bio to be too, right? Feel ... Leer más

$22.99 USD

If you feel like you’ve got the wrong tone of voice, don’t understand the ins-and-outs of grammar, or just don’t feel confident writing about yourself without sounding like an idiot, read this book.Copywriter Tait Ischia is brief and to the point in an interesting and engaging way. Which is exactly what you want the words on your website/marketing stuff/professional bio to be too, right? Feel
... Leer más

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