An eye-opening account of how the hidden rise of personalization on the Internet is controlling-and limiting-the information we consume.In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take pla...

In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years—the rise of personalization. In this groundbreaking investigation of the new hidden Web, Pariser uncovers how this growing trend th...

The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahneman's seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including Steven Pinker and Malcolm Gladwell. In Thinking, Fast and Slow, Kahneman at last offers his own, first book for the general public. It is a lucid and enlightening summary of his life's work. It will change the way you think about thinki...

A revealing, forward-looking examination of the outsize influence Google has had on the changing media Landscape.There are companies that create waves and those that ride or are drowned by them. As only he can, bestselling author Ken Auletta takes readers for a ride on the Google wave, telling the story of how it formed and crashed into traditional media businesses?from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft. With...

Based on unprecedented access he received to the highly secretive "Googleplex," acclaimed New York Times columnist Randall Stross takes readers deep inside Google, the most important, most innovative, and most ambitious company of the Internet Age. His revelations demystify the strategy behind the company's recent flurry of bold moves, all driven by the pursuit of a business plan unlike any other: to become the indispensable gatekeeper of all the world's informati...

“The most interesting book ever written about Google” (The Washington Post) delivers the inside story behind the most successful and admired technology company of our time, now updated with a new Afterword.Google is arguably the most important company in the world today, with such pervasive influence that its name is a verb. The company founded by two Stanford graduate students—Larry Page and Sergey Brin—has become a tech giant known the w...

A provocative exploration of how the digital revolution is radically changing the way we make sense of our lives.Human beings are information omnivores: we are constantly collecting, labeling, and organizing data. But the ongoing shift from the physical to the digital is mixing, burning, and ripping our lives apart. In the past, everything had its one place—the physical world demanded it—but now everything has its places: multiple categories, multiple shelves. Simp...

Harness "Code Halos" to gain competitive advantage in the digital eraAmazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, organizations, processes, and products—what authors Malcolm Frank, P...

Are all film stars linked to Kevin Bacon? Why do the stock markets rise and fall sharply on the strength of a vague rumour? How does gossip spread so quickly? Are we all related through six degrees of separation? There is a growing awareness of the complex networks that pervade modern society. We see them in the rapid growth of the internet, the ease of global communication, the swift spread of news and information, and in the way epidemics and financial crises develop with startling speed...

What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? How do time and money affect the gender of visitors to online dating sites? And how is the Internet itself affecting the way we experience the world? In Click, Bill Tancer takes us behind the scenes into the massive database of online intelligence to reveal the naked truth about how we use the Web, n...

Encapsulating the science behind vitamins and mineralsNeed to understand how vitamins and minerals work but find dense texts difficult to absorb? Here's your panacea! Vitamins & Minerals Demystified makes it easy to digest information on everything from A to zinc.Written by a holistic health doctor, this essential guide explains the crucial role vitamins and minerals play in nutrition and physiology. You'll find details on the type and amount requi...

In Green Gone Wrong environmental writer Heather Rogers blasts through the marketing buzz of big corporations and asks a simple question: Do today’s much-touted "green" products—carbon offsets, organic food, biofuels, and eco-friendly cars and homes—really work? Implicit in efforts to go green is the promise that global warming can be stopped by swapping out dirty goods for "clean" ones. But can earth-friendly products really save the planet?This far-reach...