LinkedIn: The 5-Minute Drill for Executive Networking Success is written for executives and transitioning military leaders to see the immediate benefit of using LinkedIn to network, build better teams, land new opportunities, pivot, change sectors, get promoted, and better merchandise their talents, expertise, and skill sets.Executives are busy people and LinkedIn is an extremely valuable resource. Once leaders know how to use LinkedIn for their desired pu...

Concerns about privacy are not new. Since time immemorial, we humans have valued and guarded our privacy, often jealously or violently. It is therefore no surprise that privacy online is of such great concern in our connected world. Today, when we conduct so much of our life online--bank transactions, credit card payments, transmission of personal messages and images to friends and family--it is completely understandable that we should be concerned about the privacy of our communication and i...

Like all bright, academically-talented young people, Christine Ruff expected to find her dream job right out of college. She graduated with honors and right away found a biology research lab that was a perfect fit. But when the lab's funding was slashed, and Christine got laid off, she realized that the downturn had come home.Christine's natural inclination being to always land on her feet, she saw an opportunity that others may have missed--for learning life lessons from the rigorous, challe...

So much to read, so little time? Get the key points of The Lean Startup—the bestseller about creativity, efficiency, and building a sustainable business.Through successes and failures with tech companies, Eric Ries began to realize there was a better way to develop a startup. Using his experiences, as well as valuable lessons learned from other industries, Ries identifies the difficulties a startup faces and how to build a more efficient—and successful—bus...

The latest strategies for job hunters revealed in this revised and updated editionThis new Third Edition features the latest job-hunting strategies for the Information Age. You'll discover key techniques to reach hiring managers at the employers you want to work for most. New chapters integrate using social media and social networking tools like Facebook, Twitter, LinkedIn, and ZoomInfo in your job search, along with case studies from successful guerrilla job hunte...

If you're like the average business person, your workload is overwhelming you. There are only twenty-four hours in a day, but you keep losing time to email, billing, scheduling, transcription, and more administrative details than you can manage. You're drowning. And you're wasting your time. Why spend hours on tasks outside your strengths?If you want to be less stressed and more productive, you need help, and The Virtual Assistant Solution shows you how to skip the hassle ...

An A–Z primer for all levels of public speaking, from securing engagements to delivering unforgettable speeches to making money as a speaker.Can you make it as a professional speaker? Knowing how to deliver a great presentation is obviously important, but truly understanding how the speaking industry really works is probably even more important. What do you need to know to deal with event promoters? What can you do to take control of the room and not let the unexpe...

Product Launch 123: Launch a Product or Service in 3 Proven Steps is an authoritative eGuide that helps small businesses with new products and services launch them with minimum risk.The eGuide focuses on a proven 3-step process that explains how product inventors and developers can (1) research and uncover markets for their products, (2) create and market test a working prototype, and (3) create a launch plan that successfully brings the product to market. Specific tactics and tech...

"Every marketing executive who invests in events as part of theirmarketing mix should do themselves a favor and read this book."—Joe Pulizzi, Founder of the Content Marketing Institute,and Host of Content Marketing WorldScott Ingram of Certain has brought together some of the top ideas,and best practices from a team of modern marketing experts.Learn how to create an integrated event marketing strategy wherethe results look like 1+1+1=10...

Email marketing is a critical component of nearly every B2B marketing program. The quality of your message and your list could make or break an entire marketing campaign.This book will take readers through all aspects of an email program, including strategy, data, design, copywriting, delivery, testing and analysis. It will provide insight, tactics, tips and takeaways that readers can implement to improve campaigns for their business.How can you win at B2B email marketing? ...

Discover How To Successfully Market Your Brand Online And Share Your Story with Your Audience! You'll Find Out The Tips, Techniques And Exact Steps To Build Your Brand And Develop a Social Media Strategy!Internet Marketers have it really hard these days. Gone are the days when a good billboard and couple of well-designed posters would be enough to get you on the map. If you do not take the time to establish your brand’s online presence, it can easily become forgotten or overshadowe...

Want to ace your job or college interview and have your résumé or application stand out from the rest? This unique and productive guide will show you how. In one hour you will immediately learn how to apply simple techniques that work and do practice drills to refine your impact. See how to prepare at home and discover what to do (and not do) during each phase of the interview. Learn résumé specifics that work. Lynnworths 40 successful years in corporate life are condensed into this reader-fr...