"...fascinating. Like Malcolm Gladwell on speed."—THE GUARDIAN"HERD is a rare thing: a book that transforms the reader's perception of how the world works".—Matthew D'Ancona, THE SPECTATOR"This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru."—Daniel Finkelstein, THE TIMESThis paperback version of Mark Earls' gro...

How we learn from those around us: an essential guide to understanding how people behave.Humans are, first and foremost, social creatures. And this, according to the authors of I'll Have What She's Having, shapes—and explains—most of our choices. We're not just blindly driven by hard-wired instincts to hunt or gather or reproduce; our decisions are based on more than “nudges” exploiting individual cognitive quirks.I'll Have What She's Having

THE #1 HACK FOR SMARTER MARKETINGWe all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways.But rather than this endless search for a brilliant and novel solution, why don't you just copy something that’s worked before?Mark Earls, leading expert in marke...

The central tenet of this book is based on challenging our assumption that the individual is the starting point from which to understand human behaviour. By focusing on group behaviour, or the herd rather than the individual, Mark Earls purports that we will have the key to a better understanding of human behaviour and better business and social policy initiatives to change it. The book provides suggestions on how to harnesses this new knowledge in marketing, through example and anecdote. ...

In this second book I have concentrated on the theme of ‘Education’. Many essays in the IELTS test are based on this theme. Use the plans to give you ideas or to help with style. Write an essay from each plan and then compare your essay with the model at the end of the book.

Featuring a foreword by David Brooks, This Will Make You Smarter presents brilliant—but accessible—scientific concepts to expand every mind.What scientific concept would improve everybody’s cognitive toolkit? This is the question John Brockman, publisher of Edge.org, posed to the world’s most influential thinkers. Their visionary answers flow from the frontiers of psychology, philosophy, economics, physics, sociology, and more. Surprising and enli...

‘How to influence people without getting them drunk or flirting: brilliant’ Venetia Thompson, bestselling author of Gross Misconduct• How exactly can we use our body language to win friends and influence people?• When can £1 be more persuasive than £50?• Why does giving customers more choice make them less likely to make a purchase?Some people seem naturally more influential and persuasive. In fact they are simply ...

By understanding how and when common sense fails, we can improve our understanding of the present and better plan for the future.Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and econom...

NEW YORK TIMES BESTSELLER • “The visionary author of How to Do Nothing returns to challenge the notion that ‘time is money.’ . . . Expect to feel changed by this radical way of seeing.”—Esquire“One of the most important books I’ve read in my life.”—Ed Yong, author of An Immense WorldA BEST BOOK OF THE YEAR: Harper’s Bazaar, Esquire, Chicago Public Library, Electric Lit

Our relationship with ads: it's complicatedA must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses ...

Human beings are primates, and primates are political animals. Our brains, therefore, are designed not just to hunt and gather, but also to help us get ahead socially, often via deception and self-deception. But while we may be self-interested schemers, we benefit by pretending otherwise. The less we know about our own ugly motives, the better - and thus we don't like to talk or even think about the extent of our selfishness. This is "the elephant in the brain." Such an introspective taboo...

Trust is indispensable, yet it can be dangerous. Without trusting others, we cannot function in society, or even stay alive for very long, but being overly-trustful can be a bad strategy too. Trust is pragmatic, but it also has a moral dimension: trustworthiness is a virtue, and well-placed trust benefits us all. In this Very Short Introduction, Katherine Hawley explores the key ideas about trust and distrust. Considerings questions such as 'Why do we value trust?' and Why do we w...