Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.Written by two highly experienced digital marketing consultants, the book shows you how to:Draw up an outline integrated digital marketing planEvaluate and app...

The result of more than 20 years of research and collaboration by international butterfly experts, this book is the first comprehensive catalogue to the butterfly fauna of any major tropical region and, as such, provides a basic research tool for any worker with an interest in African butterflies. Covering 3593 recognised species in 300 genera, it deals with about 20% of the world butterfly fauna. Included are entries for all genus-group, species-group and infra-subspecific names applicable t...

This newly updated, carefully structured accessible textbook provides students and practitioners with the skills they need to deliver successful marketing communications in today's fast-changing hypercompetitive markets.The eighth edition of Marketing Communications continues to be a core resource covering all aspects of marketing communications from the planning stages and implementation to measuring data and campaign performance. Explore...