"This book doesn't just promise to change the way you think about sleight of hand and David Copperfield—it will also change the way you think about the mind." —Jonah Lehrer, New York Times–bestselling authorStephen Macknik and Susana Martinez-Conde, the founders of the exciting new discipline of neuromagic, have convinced some of the world's greatest magicians to allow scientists to study their techniques for tricking the brain. This book is the result of t...

A full-color celebration of stunning visual illusions and the science behind them."[An] entertaining compilation . . . Readers will find the visual puzzles positively addictive." — Physics Today"Fascinating." ―Mental FlossIn Champions of Illusion, Susana Martinez-Conde and Stephen Macknik present a smorgasbord of mystifying images, many selected from thei...

Have you ever wondered how a magician saws a woman in half? Or makes coins materialize out of thin air? Or reads your mind? Magic tricks work because humans have a hardwired process of attention and awareness that is hackable. A good magician uses your mind's intrinsic properties against you in a form of mental jujitsu, to fool you every time, even when you know full well that you are being tricked.Now Stephen L. Macknik and Susana Martinez-Conde, the founders of the exciting new d...

Popular science writer Philip Ball explores a range of sciences to map our answers to a huge, philosophically rich question: How do we even begin to think about minds that are not human?Sciences from zoology to astrobiology, computer science to neuroscience, are seeking to understand minds in their own distinct disciplinary realms. Taking a uniquely broad view of minds and where to find them—including in plants, aliens, and God—Philip Ball pulls the pieces together...

A groundbreaking popular psychology book that explores the deep connection between our body and our brain.Over decades of study, University of Virginia psychologist Dennis Proffitt has shown that we are each living our own personal version of Gulliver’s Travels, where the size and shape of the things we see are scaled to the size of our bodies, and our ability to interact with them. Stairs look less steep as dieters lose weight, baseballs grow bigger the b...

How deep learning–from Google Translate to driverless cars to personal cognitive assistants–is changing our lives and transforming every sector of the economy.The deep learning revolution has brought us driverless cars, the greatly improved Google Translate, fluent conversations with Siri and Alexa, and enormous profits from automated trading on the New York Stock Exchange. Deep learning networks can play poker better than professional poker players and defeat a wo...

“The father of cognitive neuroscience” illuminates the past, present, and future of the mind-brain problemHow do neurons turn into minds? How does physical “stuff”―atoms, molecules, chemicals, and cells―create the vivid and various worlds inside our heads? The problem of consciousness has gnawed at us for millennia. In the last century there have been massive breakthroughs that have rewritten the science of the brain, and yet the puzzles faced by the ancient Greeks...

This practical, comprehensive guide to designing and running more effective meetings will result in less time wasted, more collaborative decision-making, and measurably improved business outcomes.This valuable resource lays out a structured method for designing and leading better meetings. Its facilitative approach marks a transition from the leader as "the expert with the answers" to a new world where the leader's job is to ask the right questions and manage context. To ask the ri...

In this updated version of the classic of popular Egyptology, Barbara Mertz combines a doctorate in Egyptology at the famed Oriental Institute of the University of Chicago with a life-long enthusiasm for ancient Egypt. Her love of the subject is contagious and makes her the perfect guide to ancient Egypt for the student, the layman, and those who plan to visit—or have visited—the Nile Valley.

"War! . . . . / What is it good for? / Absolutely nothing," says the famous song—but archaeology, history, and biology show that war in fact has been good for something. Surprising as it sounds, war has made humanity safer and richer.In War! What Is It Good For?, the renowned historian and archaeologist Ian Morris tells the gruesome, gripping story of fifteen thousand years of war, going beyond the battles and brutality to reveal what war has really done to and for the wor...

'Inspiring' - Cathy Rentzenbrink, author of Write It All Down'Fascinating and useful' - Joe Moran, author of First You Write A SentenceBestselling and award-winning authors share the secrets to their success, and the hard lessons they have learnt along the way.Where do the best ideas come from? How do you stay motivated? What does it take to become a published author? And how do you actually make money from your wr...

Michael Schneider leads us on a spectacular, lavishly illustrated journey along the numbers one through ten to explore the mathematical principles made visible in flowers, shells, crystals, plants, and the human body, expressed in the symbolic language of folk sayings and fairy tales, myth and religion, art and architecture. This is a new view of mathematics, not the one we learned at school but a comprehensive guide to the patterns that recur through the universe and underlie human affair...