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4.3 out of 5
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    Great book

    Came out strong, wandered towards the end.

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    Interesting

    Very well written, very factual but never dry or boring. Incorporates interesting study results and relates the findings to contemporary issues.

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    Really good book

    I read this book a few years ago and it was worth it. You actually learn how people think.

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    Loved it

    Interesting read on the unconscious nd the reliability of making quick decisions w/ little or no time to evaluate.

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    Liked this book right away

    Again the author provides insight into an area which is important but likely ignored by many. How and what affects our decision making is a powerful topic - once again Malcolm's style and examples make this a book I couldn't put down and that I enjoyed very much. The ideas presented in this book on how making the right decisions can be influenced by the systems we can put in place are revolutionary to the general public - but hopefully not to those in positions of power.

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